More Prominent USPs
Feature Product Categories and Not Products
Should you feature products on your homepage? Short answer: No! Long answer: Still no, but here’s why… According to eConsultancy, featuring products on your homepage has negative impacts:
Pros and Cons of a Homepage Background Video
It is clear that video is highly engaging and increases conversions. ► Adding a video to marketing emails can boost click-through rates by 200-300%. ► Embedding videos in landing pages can increase conversion rates by 80%. ► 90% of customers report that product videos help them make purchasing decisions.