Feature Product Categories and Not Products

Product Categories

Should you feature products on your homepage? Short answer: No! Long answer: Still no, but here’s why… According to eConsultancy, featuring products on your homepage has negative impacts:

Pros and Cons of a Homepage Background Video

Homepage Background Video

It is clear that video is highly engaging and increases conversions. ► Adding a video to marketing emails can boost click-through rates by 200-300%. ► Embedding videos in landing pages can increase conversion rates by 80%. ► 90% of customers report that product videos help them make purchasing decisions.