The battle for consumer attention is relentless. Amidst the noise and competition, post-click landing pages emerge as a vital tool to convert curious browsers into committed buyers. These are not just any ordinary web pages; they are meticulously crafted touchpoints that guide potential customers towards making a desired action, be it a purchase, sign-up, or […]
Personalization isn’t just a buzzword; it’s a necessity for businesses aiming to stay ahead of the competition. With countless options at their fingertips, consumers are no longer satisfied with one-size-fits-all experiences. They demand relevance, connection, and individual attention. This is where personalization of post-click landing pages comes into play. Post-click landing pages are the critical […]
Consumers are faced with an abundance of choices. Navigating through countless products and offers can quickly become an overwhelming task, leaving shoppers frustrated and even causing them to abandon their purchase altogether. That’s where sorting options on e-commerce sites come into play, acting as a guiding light in the complex maze of online shopping. Sorting […]
My passion and specialty is helping 7-8 figure ecom stores increase their conversions by improving their user experience.
As part of my work with my clients and my collaboration with agencies such as The Good, Mobile1st and nventive, I have the privilege to audit the user experience of successful online stores, both large and small, in Canada, the US, and abroad.
My background is in IT consulting (analysis and programming) with various agencies and clients since 2001, such as Caisse de Dépôt et de Placement, Imagina, GFI Solutions, Medisys, Schering-Plough, Jean Coutu, and many more.
Besides business, my biggest passions are playing piano, and martial arts.