UX

Best CRO Alternatives to Trust Badges

In recent years, the world of conversion rate optimization has become somewhat obsessed with trust badges. Love them or hate them, the fact is that a lot of studies have been done regarding their potential impact on a website’s conversion uplift – or lack thereof. Precisely because of the limited consensus on their general effectiveness, […]

The importance of improving user experience (UX) 

Increase customer retention and sales by up to 400% for your online store 8 min read   Today more than ever, having the right product, right audience and marketing strategy is just not enough anymore. In reality, none of these factors, even when perfectly implemented, are relevant if your website’s UX leaves much to be […]