10 Must-Have Elements for a Successful Post-Click Landing Page

Successful Post-Click Landing Pages

The battle for consumer attention is relentless. Amidst the noise and competition, post-click landing pages emerge as a vital tool to convert curious browsers into committed buyers. These are not just any ordinary web pages; they are meticulously crafted touchpoints that guide potential customers towards making a desired action, be it a purchase, sign-up, or […]

How to Personalize Post-Click Landing Pages for Increased Conversions

Personalized Post-Click Landing Page

Personalization isn’t just a buzzword; it’s a necessity for businesses aiming to stay ahead of the competition. With countless options at their fingertips, consumers are no longer satisfied with one-size-fits-all experiences. They demand relevance, connection, and individual attention. This is where personalization of post-click landing pages comes into play. Post-click landing pages are the critical […]

Sorting Through the Choices: How E-commerce Sites Help Customers Find What They Need

Product Sorting

Consumers are faced with an abundance of choices. Navigating through countless products and offers can quickly become an overwhelming task, leaving shoppers frustrated and even causing them to abandon their purchase altogether. That’s where sorting options on e-commerce sites come into play, acting as a guiding light in the complex maze of online shopping. Sorting […]

Personalization on E-Commerce Homepages: Tailoring the Shopping Experience

E-commerce Homepage Personalization

The recent trend of website personalization on e-commerce homepages is seeing a rise in importance as organizations seek to tailor their website experience for their customers. By utilizing page personalization, e-commerce businesses can optimize their user-experience for even the most casual website visitor. Both static and dynamic content can be tailored to meet customer needs […]

15 Tips for Increasing Big Commerce Conversion Rates

BigCommerce CRO

BigCommerce conversion rate optimization (CRO) is essential. Taking the time to employ effective strategies can help drastically increase overall conversion rates. Analyzing the key processes in place, measuring the relevant metrics, and developing a strong strategy for optimization are the first steps to take when looking to improve results for sales and visitors. Updating outdated […]

9 Tips for Optimizing Your Shopify Store for Maximum Conversions

Shopify CRO

One of the most important aspects of running a successful Shopify store is optimizing it for maximum conversions. From restructuring the design and content to better engage customers, to leveraging the power of plugin split testing, there are a few key strategies and tactics necessary to do this. Here are ten tips for optimizing your […]

Taking the Next Step: Prompting User Action with Engaging CTAs

E-commerce CTAs

Successful e-commerce and online shopping often rely on successful prompting of user action. While a great product offering and user experience are essential, the ability to effectively convert potential customers with engaging Call to Action (CTAs) is the next step for online businesses. By using easy-to-understand and compelling CTAs, businesses can increase user engagement and […]

The Power of Psychology: Boosting E-commerce Conversion Rates through Psychological Tactics

Psychological tactics

The power of psychology is a powerful tool when it comes to boosting e-commerce conversion rates. By leveraging a wealth of data to better understand consumer shopping behaviors, motivations, and satisfaction, e-commerce marketers can optimise their website to influence online customers to make a purchase. This can be done by evaluating site design, the buyer […]

Crafting Memorable Experiences: Implementing Journey Mapping in E-commerce

Journey Mapping

For e-commerce website owners who are serious about optimizing their online experiences, Customer Journey Mapping is the key to creating a memorable customer experience. Journey Mapping Services can help to understand the target visitors’ behaviour patterns and preferences. They take into account every touchpoint of the customer journey to uncover any opportunities or problems that […]

Captivate, Connect, Convert: Implementing StoryBrand in E-commerce

Storybrand Framework

StoryBrand is a powerful framework for connecting, captivating and converting an audience into loyal customers. Through a clear story, message or vision, businesses are able to develop a strong brand identity, create engaging designs, and communicate a consistent message to their target market. StoryBrand provides a roadmap for businesses to unlock potential, tap into customer […]

Harnessing Data and Analytics for Effective Conversion Funnel Analysis

E-commerce analytics

Harnessing data and analytics for effective conversion funnel analysis is key in today’s digital landscape. Tracking customers through their online journey allows businesses to gain valuable insights that can be used to optimize the customer’s experience. Leveraging data research to identify the different segmentation points within the conversion funnel helps guide effective optimization strategies that […]

Delivering a Personal Touch: Enhancing Conversions through E-commerce Personalization

E-commerce Personalization

Delivering a personalized touch through e-commerce personalization can be a great way to enhance your conversions and overall success. To customize your e-commerce strategies, there are a number of personalization solutions and optimization techniques you can employ. By offering tailored, individualized experiences, your customers can be sure that they’re getting the products and services they […]

Beyond the Hamburger: How Intuitive Navigation Drives E-Commerce Success

Mobile navigation

E-commerce success is dependent upon user interface (UI) and user experience (UX) creating a user-friendly experience for shoppers. Intuitive navigation is essential for an enjoyable, easy, and efficient shopping experience. To ensure customer satisfaction and increased click-through, e-commerce websites must flow with customers, enabling them to quickly and easily find their desired product. This can […]

Navigating Success: Best Practices for E-Commerce Store Navigation and Conversion

Desktop navigation

E-commerce stores must have an effective and user-friendly navigation and menu design to give customers the best online shopping experience and increase conversions. Understanding the best practices for website navigation is key to creating a successful store and will save business owners time, money, and resources. Having an intuitive, helpful, and accommodating menu system will […]

Convert More Customers: 10 PDP Strategies for Increasing Online Sales

10 pdp optimization tips

Product page optimization, or PDP optimization, plays an important role in increasing online sales for any ecommerce business. PDP optimization can streamline the process of bringing visitors to product pages and ultimately converting them to customers. In this article, we will outline the top 10 strategies for improving PDP optimization, to maximize sales and decrease […]

Finding the Sweet Spot: Balancing Conversions and Aesthetics in Your E-commerce Store

Balance aesthetics and conversions

CRO (conversion rate optimization) on your e-commerce store is key to increasing sales and revenue. Finding the balance between aesthetics and conversions is a challenge that many e-commerce stores are faced with. For boosting leads and returns, website optimization, analytics, and web design are necessary for effectively optimizing your store. Through strategic user experience optimization […]

Mastering Intuitive Design: Key Takeaways from “Don’t Make Me Think”

Don't Make Me Think

Creating intuitive and user-friendly experiences is paramount. Users crave seamless interactions, effortless navigation, and instant gratification. So, how can we design interfaces that cater to these needs and ensure a delightful user experience? Enter “Don’t Make Me Think” – a groundbreaking book by Steve Krug that has revolutionized the way we perceive web design. “Don’t […]

A Beginner’s Guide to Boosting Sales: Getting Started with CRO for Your Online Store

Beginner guide to CRO

Unlocking the full potential of your e-commerce store requires more than just attracting visitors—it’s about converting them into paying customers. This is where Conversion Rate Optimization (CRO) comes into play. CRO is the art and science of optimizing your website and user experience to maximize the percentage of visitors who take a desired action, such […]

From Click to Conversion: Unlocking Success with Optimized Post-Click Landing Pages

Landing Pages

E-commerce has emerged as a formidable force, transforming the way businesses connect with customers and drive sales. Amidst this digital revolution, post-click landing pages have become instrumental in converting website visitors into paying customers. These carefully crafted pages provide a targeted and focused experience, guiding users towards specific conversion goals. The significance of post-click landing […]

Best Practices for Optimizing Footer Navigation Design in E-commerce Websites

Footer navigation

An e-commerce website’s footer navigation is an important tool that needs to be optimized in order to ensure a positive user experience. When shopping online, it is essential for customers to easily access footer navigation while finding products or seeking additional information. By following modern design best practices, e-commerce sites can enhance user experience and […]

E-commerce Website Hero Images: Strategies for Effective Engagement

Hero images

E-commerce stores aiming for effective engagement should consider the impact of their hero images. Hero images are large, visually appealing images that are prominently displayed on websites. By leveraging the power of hero images, e-commerce stores can create an impactful and memorable first impression for potential customers. It’s important to create a visual that works […]

Boosting Sales with Ecommerce Video: A Guide for Store Owners

Ecommerce video

Ever-evolving digital media technology has made ecommerce video a desirable tool for store owners looking to boost sales. Webcasting, streaming, and live broadcasting allow store owners to create an engaging video presence for their products and services, from hosting VOD content to delivering digital stories about their store’s unique qualities. The convenience of on-demand ecommerce […]

Search Smarter, Sell Better: How to Boost Conversions with Ecommerce Site Search

Ecommerce Site Search

Optimizing ecommerce site search is not only important, but essential for any store wanting to achieve success. By utilizing the right strategies, online retailers can leverage their ecommerce site search to enhance customer experiences and boost sales. Including features such as auto-complete, “did you mean?” and instant search results helps customers find what they need […]

Applying Context to UX Best Practices: Tailoring E-commerce Strategies to Your Store

Best practices

Design Thinking is a pivotal concept for applying context to UX best practices, tailoring e-commerce strategies for your store. To create a successful and user-friendly website, UX designers must bear the context of the user and their experiences in mind. The two equal aspects of this equation are responsiveness and user-experience. Comprehensive user experience design […]

Beyond the Numbers: Using E-commerce Metrics to Drive Action and Decision-making


E-commerce has become an integral part of the global marketplace. As businesses continue to expand their online presence, the need to measure and evaluate performance becomes paramount. E-commerce metrics, also known as key performance indicators (KPIs), are quantitative and qualitative measurements used to assess various aspects of an online business’s performance. These metrics provide valuable […]

To Carousel or Not to Carousel: Assessing the Relevance of Website Carousels in E-commerce

Website carousels

Few topics have sparked as much debate as website carousels. These rotating elements, also known as website sliders or carousel widgets, have become a common feature on many websites, aiming to showcase multiple pieces of content or products in an interactive and visually appealing manner. However, their effectiveness and impact on user experience have been […]

The Power of Persuasion: Understanding Cialdini’s Six Principles

Cialdini's 6 principles of persuasion

In our daily lives, we encounter countless situations where the ability to persuade others can greatly impact our success, whether in business negotiations, personal relationships, or even everyday interactions. Recognizing the profound influence of persuasion, psychologist Robert Cialdini dedicated years of research to uncovering the underlying principles that drive human behavior and decision-making. Cialdini’s groundbreaking […]

The Power of Product Personalization: Revolutionizing the E-commerce Experience

Product Personalization

Product personalization has revolutionized the e-commerce experience, giving customers the power to create unique, tailored experiences that best fit their individual tastes and needs. In a world of mass-market manufacturing, customization is now being celebrated as shoppers seek out opportunities to adapt products to their personal style. Whether it’s designing their own products, creating custom […]

Getting Started with CRO: 13 Key Strategies for E-commerce Store Owners

CRO Strategies

When it comes to running an e-commerce store, Conversion Rate Optimization (CRO) is often a major factor for success. As such, testing, measuring, and tracking outcomes are important components of successful customer experience optimization, website optimization, and user experience. A/B testing is an effective way of comparing potential changes and funnel analysis can help track […]

Captivate Customers with Compelling Product List Pages: 15 Essential Techniques

Captivating Customers

Capturing their attention and guiding them towards making a purchase is no easy task. One critical aspect of this process lies in optimizing your product list pages—the virtual storefront where customers browse and explore your offerings. With careful attention to detail and strategic design choices, you can create a compelling and user-friendly environment that not […]

Customer-Centric Communication: How Post-Purchase Emails Strengthen Brand Relationships

Post-Purchase Emails

Post-purchase emails have emerged as a powerful tool for e-commerce businesses to enhance customer satisfaction, build lasting relationships, and drive repeat purchases. In the competitive landscape of online retail, providing a seamless and engaging customer experience is paramount to success. Beyond the initial transaction, the post-purchase phase plays a crucial role in shaping customers’ perceptions […]

From Insights to Revenue: Harnessing the Power of User Testing in E-commerce

User Testing

User testing has become an indispensable tool for optimizing the performance and success of e-commerce stores. User testing, also known as usability testing or UX testing, is the process of evaluating the user experience and identifying areas for improvement through direct observation and feedback from real users. It plays a crucial role in understanding customer […]

Redesigning Your E-commerce Website: A Step-by-Step Guide

Website Redesign

Your website plays a pivotal role in shaping your e-commerce business’s success. As consumer preferences and technology continue to evolve, it is crucial to periodically evaluate whether your website is still meeting your objectives effectively. A well-executed website redesign can breathe new life into your online presence, improve user experience, and ultimately drive higher conversions. […]

The Need for Speed: Why Loading Speed Matters for Your E-commerce Site

Loading Speed

Every second counts when it comes to capturing the attention of online shoppers. Slow loading times can be detrimental to the success of your e-commerce site, impacting user experience, search engine rankings, conversion rates, and overall business performance. As an online retailer, it’s crucial to recognize the significance of loading speed and take proactive measures […]

Small Steps, Big Results: Leveraging Micro-Conversions for E-commerce Success


Businesses are constantly striving to increase their conversion rates and drive more sales. While macro-conversions, such as completed purchases, often take center stage, overlooking the power of micro-conversions can be a missed opportunity. Micro-conversions, defined as smaller, measurable actions taken by customers throughout their journey, play a significant role in influencing overall conversion rates. By […]

15 Tips for Irresistible E-Commerce Product Pages

E-Commerce Product Page

Capturing and retaining customers’ attention is a constant challenge. As online shoppers become increasingly discerning, optimizing your product pages for conversion is essential to drive sales and grow your business. From small tweaks to comprehensive overhauls, there are numerous strategies you can employ to maximize the effectiveness of your e-commerce product pages. In this article, […]

Bouncing to Success: How to Optimize Your Ecommerce Bounce Rate

E-commerce Bounce Rate

Bounce rate refers to the percentage of visitors who leave a website after viewing only a single page, without engaging further or taking any desired actions. It serves as a key metric that indicates how effectively your ecommerce website is captivating and retaining visitors. A high bounce rate can be detrimental, leading to decreased conversion […]

Mobile Checkout Missteps: 10 Mistakes E-commerce Brands Make

Mobile Checkout Mistakes

The rapid growth of mobile commerce has transformed the way consumers shop and interact with e-commerce brands. With an increasing number of people using their smartphones and tablets to make purchases, the mobile checkout process has become a critical aspect of success for online businesses. However, many e-commerce brands often make mistakes that hinder the […]

The Art of Urgency: 11 Proven Techniques for Compelling Ecommerce Experiences


Standing out from the crowd and capturing their attention is paramount. One powerful strategy that can make a significant impact on your e-commerce success is creating a sense of urgency. By instilling a compelling need to act quickly or risk missing out on a valuable opportunity, urgency can motivate potential customers to make purchasing decisions […]

E-commerce Website Navigation: How to Improve Your User Experience

E-Commerce Website Navigation

The world of e-commerce has revolutionized the way people shop and conduct business. With the rise of online retail, having a well-designed and user-friendly website is crucial for success. One key aspect of an effective e-commerce website is its navigation. A well-optimized navigation system can make or break the user experience, directly impacting customer engagement, […]

Small but Mighty: CRO Strategies for Small E-Commerce Businesses

CRO for Small Businesses

Small businesses face numerous challenges in attracting and converting customers. That’s where Conversion Rate Optimization (CRO) steps in as a game-changing solution. By implementing effective CRO strategies, you can transform your website into a powerful revenue-generating machine, regardless of your traffic levels. Conversion Rate Optimization (CRO) is not just another buzzword in the realm of […]

Maximizing Revenue: Strategies to Increase Average Order Value on Your E-commerce Store

Average Order Value

Increasing average order value (AOV) is a crucial factor in driving revenue and maximizing profitability for online retailers. AOV refers to the average amount customers spend per transaction, calculated by dividing the total revenue by the number of orders. By strategically focusing on increasing AOV, retailers can significantly enhance their financial performance and establish a […]

Choosing Wisely: How Product Comparison Elevates Your E-commerce Journey

Product Compare

Empowering your customers with informed purchasing decisions in the world of e-commerce is a game-changer. As a savvy e-commerce store owner or manager, you know that providing a seamless and satisfying shopping experience is crucial. But have you tapped into the untapped potential of the product comparison feature? Today, we’re diving deep into the incredible […]

Lost Opportunities: Tackling the Challenge of Low Conversion Rates in E-commerce

Low Conversion Rate

Businesses strive to achieve high conversion rates, as they directly impact the success and profitability of online ventures. However, many e-commerce businesses face the challenge of low conversion rates, which can hinder growth and limit their potential. When customers are visiting a website but not converting, it’s essential to identify the underlying causes and implement […]

The Shopping Cart Abandonment Epidemic: How to Plug the Leaks and Boost Your Online Sales

Shopping Cart Abandonment

In the fast-paced world of online retail, where buyers flock to virtual storefronts with a click of a button, there exists a formidable obstacle that plagues retailers and hampers their success: shopping cart abandonment. This phenomenon occurs when potential customers add items to their virtual shopping carts but leave the website without completing the purchase. […]

Stay Ahead of the Competition: Embrace Competitive Research to Dominate the E-commerce Market

Competitive Research

Staying ahead of the competition has become more crucial than ever. With ever-changing consumer preferences, emerging technologies, and evolving market dynamics, it is essential for e-commerce brands to employ effective strategies to maintain a competitive edge. This is where competitive research comes into play. Competitive research, also known as competitive analysis, is the process of […]

Words That Sell: How to Write Product Descriptions That Boost Conversions

Product Descriptions

Consumers are bombarded with an overwhelming array of products and brands. Crafting compelling and informative descriptions for your merchandise has become paramount. A well-crafted product description goes beyond merely listing its features and specifications; it acts as a persuasive bridge between your brand and potential customers, enticing them to choose your goods over others. Understanding […]

How to Calculate and Optimize Your Click-Through Rate (CTR)

Click-Through Rate (CTR)

In the ever-expanding world of e-commerce, where competition is fierce and consumer attention is fleeting, mastering Click-Through Rate (CTR) has become paramount for achieving online success. CTR serves as a crucial metric that can make or break the performance of an e-commerce store. Understanding and optimizing CTR holds the key to attracting potential customers, driving […]

Boosting E-commerce Success: A Comprehensive Guide to CRO Audits

CRO Audit

In the highly competitive world of e-commerce, businesses are constantly seeking ways to maximize their conversions and revenue. Conversion Rate Optimization (CRO) plays a pivotal role in achieving this goal. CRO refers to the systematic process of improving the percentage of website visitors who take a desired action, such as making a purchase, subscribing to […]

CRO Unleashed: Turbocharge Your E-commerce Marketing for Maximum Conversions

E-Commerce Marketing and CRO

It’s crucial for businesses to stay ahead of the game. The key lies in leveraging effective strategies that drive customer acquisition, boost online sales, and maximize return on investment (ROI). In this digital landscape, successful e-commerce marketing encompasses various elements, such as search engine optimization (SEO), content marketing, remarketing, web analytics, customer retention, and personalization. […]

Unlocking Conversions: Powerful Strategies to Boost Conversions for Your E-Commerce Site

Boosting Conversions

Where sales are the ultimate goal, boosting conversions holds the key to unlocking unparalleled success. Every online business aspires to turn visitors into paying customers, and maximizing conversion rates is crucial to achieving this. Whether you’re a seasoned e-commerce entrepreneur or just starting out, understanding the strategies and techniques to boost conversions can significantly impact […]

From Clicks to Customers: How to Select the Perfect CRO Agency for Your E-Commerce Brand

How to Choose a CRO Agency

Why Is CRO Important for Your E-Commerce Business? Staying ahead of the competition is crucial for success. This is where Conversion Rate Optimization (CRO) comes into play. Partnering with a reputable CRO agency can significantly impact your e-commerce business by optimizing your conversion rates and driving tangible results. Enhancing User Experience (UX) and Customer Experience […]

Stand Out from the Crowd: Mastering Positioning and Differentiation for Your E-commerce Business

Stand Out From the Crowd

In the ever-expanding world of electronic commerce, building a successful online store goes beyond mere website development. To thrive in today’s competitive landscape, you need to strategically position and differentiate your e-commerce business. This article will guide you through effective strategies that will help you carve out a unique space in the market, attract your […]

The Power of Social Proof: Boosting Trust and Sales for Your E-Commerce Store

Social Proof in E-Commerce

In the digital landscape of e-commerce, where customers have numerous options at their fingertips, the importance of social proof cannot be overstated. Online reviews, customer ratings, and recommendations have become the modern-day currency of trust. From influencer endorsements to user-generated content, social proof encompasses a wide array of strategies aimed at building credibility and driving […]

10 Outstanding Value Proposition Statements for Your E-commerce Business

Value Proposition Statements for your E-Commerce Business

Why Have a Strong Value Proposition Statement? In today’s rapidly evolving digital landscape, online shopping has become the go-to method for consumers worldwide. With the convenience, affordability, and vast product variety it offers, e-commerce has transformed the way we shop. However, amidst fierce competition, it is crucial for businesses to establish a strong value proposition […]

Unlocking Conversion Rate Optimization: Harnessing Psychographics in E-commerce

Unlocking Conversion Rate Optimization: Harnessing Psychographics in E-commerce

Understanding consumer behavior lies at the core of effective conversion rate optimization (CRO) strategies for e-commerce businesses. While demographic data provides a starting point, truly unlocking the potential of CRO requires delving into the realm of psychographics. By analyzing psychographic segmentation, which considers factors such as lifestyle, values, interests, and psychological influences, businesses can gain […]

Optimizing User Experience for Better Ecommerce Conversion Rates

Optimizing User Experience for Better Ecommerce Conversion Rates

Optimizing ecommerce conversion rate involves enhancing the user experience by getting insights from analytics, customer behavior, keyword targeting, A/B test results, and adding website personalization, segmenting customers, delivering targeted content, improving the website design and calls-to-action, optimizing for mobile, and much more. These activities encompass improving user experience, personalizing the website, delivering targeted content, and […]

Should you offer free shipping?

I would give a resounding yes. Free shipping has been slowly turning from a perk into a requirement. 75% of customers expect it and 61% of online shoppers say they’re somewhat likely to cancel a purchase if free shipping isn’t offered.  Over 90% of people say free shipping motivates them to shop online more than […]

E-commerce Trends in 2021

In either 1971 or 1972, students at the Stanford Artificial Intelligence Laboratory sold a few grams of marijuana to their colleagues at MIT: marking the first recorded instance of commerce being conducted over the internet. E-commerce has grown by leaps and bounds ever since then and accounts for 13.6% of all retail spending in the […]

52 Top Ecommerce Communities (Facebook Groups) (Updated Apr 27, 2021)

For you ecom lovers, I listed out the main ecommerce communities (groups) on facebook, in descending order of number of members. If you’re looking for a very engaged group focused on increasing your store’s conversion rate, make sure to join my group Ecom Convert!    Join now   Here’s the list of the top ecommerce […]

Best CRO Alternatives to Trust Badges

Best CRO Alternatives to Trust Badges

In recent years, the world of conversion rate optimization has become somewhat obsessed with trust badges. Love them or hate them, the fact is that a lot of studies have been done regarding their potential impact on a website’s conversion uplift – or lack thereof. Precisely because of the limited consensus on their general effectiveness, […]

The importance of improving user experience (UX) 

Why UX?

Increase customer retention and sales by up to 400% for your online store 8 min read   Today more than ever, having the right product, right audience and marketing strategy is just not enough anymore. In reality, none of these factors, even when perfectly implemented, are relevant if your website’s UX leaves much to be […]

10 Quick Wins to Optimize Your Store’s Conversions

215 best practices is an overwhelming amount of information to digest.   So I figured I’d go through it and identify a list of 10 quick wins for you to start with.   Show a search box instead of just a search icon in the header List your main product categories in your menu’s level […]

The Stats Are In: User-Generated Content for the Win!

User Generated Content

User-generated content (UGC) is just what is sounds like, content that was made by users of the product themselves. This could look like people tagging the company where they got their shirt from on Instagram or posting their personal review of the product on Facebook. The users are not paid for what they post but […]

13 Ways to Increase Your Checkout Rate


The average shopping cart abandonment rate is 69.89%. How high is yours? People abandon their carts for a variety of reasons. From unexpected shipping costs to simply not being ready to buy a product, there always seems to be a reason that people do not follow through with their orders. The graphic below highlights these […]

In Badges We Trust. Well… Some of Them

Trust Badges

Trust Badges are used to give customers peace of mind while shelling out their credit card information over the internet. However, not all trust badges were created equally. It is important to invest time into trust badges because in some surveys, as many as 61% of participants said they had decided not to purchase a […]

Feature Product Categories and Not Products

Product Categories

Should you feature products on your homepage? Short answer: No! Long answer: Still no, but here’s why… According to eConsultancy, featuring products on your homepage has negative impacts:

Back to the Basics: The True Value of Market Research

Market Research

The first step to creating a successful campaign is to understand who your audience is. A company selling luxury items and a company selling cheap value items will have two different target audiences and should be treated as such. This could easily get lost in the process of reconfiguring your website, worrying about shipping, and […]

Mobile Cheat Sheet

Mobile Cheat Sheet

54% of visitors and 30% of purchases come from mobile devices, which is why it is important to understand the difference between your mobile users and your desktop users. Below are 7 suggestions that will turn mobile visitors into customers.

Pros and Cons of a Homepage Background Video

Homepage Background Video

It is clear that video is highly engaging and increases conversions. ► Adding a video to marketing emails can boost click-through rates by 200-300%. ► Embedding videos in landing pages can increase conversion rates by 80%. ► 90% of customers report that product videos help them make purchasing decisions.

How Wish Lists Could Help You Increase Sales

Wish Lists

Wish lists aren’t just for Santa anymore. They are for you and your customers, helping to save their favorite items to come back to at a later date. There was a recent study done by Metrilo where they picked 50 stores and compared the sales in the 6 months before and after implementing wish lists. […]

Secrets of Successful CTA Buttons


Calls to Action, also called CTAs, can make or break your website’s conversions. Different factors like placement, size, and color of CTA buttons all play a role in how successful they are. These factors are explored below, giving you a guideline to follow on how to make your CTAs as impactful as possible.

Faster the Page Loading Speed, Better the Results

Page Loading Speed

Slow sites dramatically reduce purchase intent. Simply put, faster is better than slower. Even with big brands like Amazon and Walmart, people are not willing to wait to get the products they love.  For Amazon, each 100ms of latency costs them 1% in sales. For Walmart, they gain an extra 2% in conversions with every […]

Why Free Shipping is Worth It

Free Shipping

After scouring the internet for an answer to my question “what shipping method leads to most sales?” the conclusion was widely unanimous: offer free shipping on your site. Not only is free shipping the #1 criteria for making a purchase, where 73% of people listed it as “critical,” but it is also a driver in […]

What’s the ROI of a Chatbot for Your Store?


70% of millennials prefer to shop online and spend 6 hours per week doing so. They also prefer using text messages over emails to communicate with businesses on their smartphones. 40% of shoppers don’t mind getting help from an AI tool. Furthermore, 80% of businesses either already use or plan to use chatbots by 2020.

Customers Who Chat Before Purchasing Convert 40% More

Live Chat

It can be very tempting to only provide an email or contact form for visitors to reach you if they have questions. However, in this day and age of instant communication, they want an answer right this second. Can your customers ask questions 24/7? Visitors who engage with a live chat, especially, expect a quick response.

Why You Should Offer a Guest Checkout

Guest Checkout

As an e-commerce store owner, you’re probably aware of the challenge that shopping cart abandonment poses to your business. According to the reputable Baynard Institute, the average shopping cart abandonment rate for e-commerce stores stands at a staggering 68.63% as of January 2016. This means that a whopping 7 out of 10 people leave your […]

Can Product Videos Increase Conversions?

Product Videos

You probably already know this, but yes they do. Their impact is actually quite extreme. So do you have a video on every product page? Here’s why you should.

Should Product Categories Be Listed Directly in Your Menu?

Mega Menus

Baymard Institute recommends to place the main product categories directly in the main menu. This means that the level 1 navigation in the header menu (on desktop) or the burger menu (on mobile) is your main categories. That way, visitors can get a quick glance at what your site offers without having to click, hover, […]

How Important Are Product Reviews on Your Online Store?

Product Reviews

As part of the extensive research I do to inform my detailed ecommerce UX Audits, I found these stats about product reviews. So instead of just telling you that you should make sure to have product reviews on your site, I’ll try to prove it.