You may have seen something like this: “We’re delivering heavy holiday volumes and putting safety first. Customers may experience some delays. Please track your item. Our call center has no more information.” Or: “We are experiencing some delays. Your stuff will get there when it gets there. For now, sit down and shut up.” The […]

A customer, say, John, comes into your store, looks at a bunch of products, adds them to his cart, goes to checkout, and then clicks off before completing a purchase. Now that full cart is just sitting there, mocking you, hinting at what could have been. What do you do? Ignore it? The cart abandonment […]

We all know that repeat customers are the key to the success of any business. It just makes sense. Keeping them around is five times cheaper than attracting new customers. Satisfied customers are also the best brand ambassadors you can ever have. But how do you create satisfied customers? By providing great service and excellent […]

What do you do after making one sale? You make a second and a third and a fourth, on and on, until you retire or die. A customer who has already bought something from you is more likely to buy again when compared to a complete stranger. It also costs less to sell to the […]

97% of pop-ups are dismissed on sight. And that’s the overall number so it’s skewed by high-converting pop-ups. The average pop-up is probably getting dismissed 99% of the time if not 100%. But your pop-ups don’t have to be another footnote in the 10-billion-page history of internet annoyances. You can get high conversions if you […]

Other places to notify … besides in a page about that situation (e.g. covid-19) trigger a popup or web push notification add information to your shipping information page add information in the shipping section of your product page add information in your company’s policies page   Read more on this topic Email Banner

Banner at the top On most stores I looked at, they added a banner on the homepage or a mention in the header about their response / actions in regards to Covid-19.   Read more Email Page

Covid-19 The onset of the Covid-19 pandemic created a lot of fears in shoppers. They had concerns and questions that needed to be answered. While the quarantine that ensued was a very unique situation and a first for most countries worldwide, this recommendation can apply to other situations such as holidays, special sales or interruptions […]

Push notification This is what web push notification (with Chrome) can look like.  That notification comes from https://onedollaronly.com.sg/ in case you want to check it out for yourself.   Triggered mobile push notifications From a 2016 study, triggered mobile push notifications drive 2,770 percent higher conversion rates for the same number of sends as compared […]

10 mistakes to avoid with popups (By Nielsen Norman Group – source)   1. Showing a popup before the page content loads This is especially bad on mobile, as Google penalizes sites with interruptive popups. Give visitors some value first, and trigger the popup only when it’s relevant for the user. The exceptions to this […]

15% increase in CR? According to TrustPulse, activity notifications (such as purchases by other shoppers) have been shown to increase conversions by up to 15%. These typically appear in a small popup as purchases happen, at the bottom of the screen.   Types of activities There are different types of activities you can notify your […]

While customers rely heavily on reviews to make purchasing decisions, they’re not as diligent when it comes to leaving those reviews themselves. What’s even worse is that dissatisfied customers are always more motivated to leave a review compared to the satisfied ones. If you want good reviews, you’ll need to work for them. A review […]

Cart abandonment rate According to SaleCycle, the cart abandonment rate in 2016 was about 75% across all regions. (source) Baymard mentions it is 69.57%, based on 41 studies, and that stat was last updated in September 2019.   Abandonment emails Cart abandonment emails are one way to convert some of those people who left their […]

A welcome email The welcome email is your first touch point via email with your prospects or customers, so it will set the tone for your communication with them. Make sure it contains some or all of the components below: Your logo Links to the main product categories Links or buttons to access the account, […]