A lot of metaphorical ink has been spilt discussing how to get a customer to click your ad or open your email. What to do after you get that click is treated as an afterthought. Yet it shouldn’t be. Up to 90% of visitors to post-click landing pages don’t convert, something that can get quite […]

Imagine you‘re driving home and see the sign for a dealership. There are lots of nice cars parked outside and since you’ve been considering buying another car for a while, you go in. Turns out the cars outside belong to employees and customers; the dealership only sells tractors and farm machinery. Disappointing, isn’t it? What […]

The post-click landing page is where visitors from all your marketing campaigns land. It should be an independent page aimed at convincing a visitor to only do one thing (buy, sign up, or download). According to Monetate, visitors on post-click landing pages convert at twice the rate of those landing on product pages.   Google […]