According to Baymard, high extra costs (shipping, fees, taxes etc) are responsible for about half of all cart abandonments. Slow deliveries are responsible for another 19% while unsatisfactory returns policies are the reason behind 11% of cart abandonments. Shipping speeds and rates will always make up a huge part of the decision-making process for anyone […]

Your customers will want to contact you. You are some person on the internet who wants their credit card information and their money. They’ll want to know if you’re real. Having clearly displayed contact information is one of the main methods you can use to boost your trust rating. In fact, 51% of your customers […]

Credit card logos They signify to users the payment options that are available. Showing them in the footer is a good way to reassure your customers. There are very few things more annoying than spending your time on a site only to discover that it doesn’t accept your payment method when you try checking out. […]

How prominent should it be? In most cases, having the phone number in the burger menu and the footer is enough. However, depending on your store, if you want your users to just pick up the phone and call you, then that call to action can be made sticky (a bar at the top or […]