Should you offer free shipping?

I would give a resounding yes. Free shipping has been slowly turning from a perk into a requirement. 75% of customers expect it and 61% of online shoppers say they’re somewhat likely to cancel a purchase if free shipping isn’t offered.  Over 90% of people say free shipping motivates them to shop online more than […]

E-commerce Trends in 2021

In either 1971 or 1972, students at the Stanford Artificial Intelligence Laboratory sold a few grams of marijuana to their colleagues at MIT: marking the first recorded instance of commerce being conducted over the internet. E-commerce has grown by leaps and bounds ever since then and accounts for 13.6% of all retail spending in the […]

52 Top Ecommerce Communities (Facebook Groups) (Updated Apr 27, 2021)

For you ecom lovers, I listed out the main ecommerce communities (groups) on facebook, in descending order of number of members. If you’re looking for a very engaged group focused on increasing your store’s conversion rate, make sure to join my group Ecom Convert!    Join now   Here’s the list of the top ecommerce […]

Best CRO Alternatives to Trust Badges

Best CRO Alternatives to Trust Badges

In recent years, the world of conversion rate optimization has become somewhat obsessed with trust badges. Love them or hate them, the fact is that a lot of studies have been done regarding their potential impact on a website’s conversion uplift – or lack thereof. Precisely because of the limited consensus on their general effectiveness, […]

The importance of improving user experience (UX) 

Why UX?

Increase customer retention and sales by up to 400% for your online store 8 min read   Today more than ever, having the right product, right audience and marketing strategy is just not enough anymore. In reality, none of these factors, even when perfectly implemented, are relevant if your website’s UX leaves much to be […]

10 Quick Wins to Optimize Your Store’s Conversions

215 best practices is an overwhelming amount of information to digest.   So I figured I’d go through it and identify a list of 10 quick wins for you to start with.   Show a search box instead of just a search icon in the header List your main product categories in your menu’s level […]

The Stats Are In: User-Generated Content for the Win!

User Generated Content

User-generated content (UGC) is just what is sounds like, content that was made by users of the product themselves. This could look like people tagging the company where they got their shirt from on Instagram or posting their personal review of the product on Facebook. The users are not paid for what they post but […]

15 Ways to Increase Your Checkout Rate


The average shopping cart abandonment rate is 69.89%. How high is yours? People abandon their carts for a variety of reasons. From unexpected shipping costs to simply not being ready to buy a product, there always seems to be a reason that people do not follow through with their orders. The graphic below highlights these […]

In Badges We Trust. Well… Some of Them

Trust Badges

Trust Badges are used to give customers peace of mind while shelling out their credit card information over the internet. However, not all trust badges were created equally. It is important to invest time into trust badges because in some surveys, as many as 61% of participants said they had decided not to purchase a […]

Feature Product Categories and Not Products

Product Categories

Should you feature products on your homepage? Short answer: No! Long answer: Still no, but here’s why… According to eConsultancy, featuring products on your homepage has negative impacts: