USP stands for Unique Selling Proposition.

As a store you should have a few things that set you apart from the crowd. USPs tell a customer why they should buy from you and not the competition.

Take Raycon for example. They have a free returns policy for any reason during the first 45 days after a purchase is made. This is a very intriguing offer. It helps eliminate customer doubt and encourage paid trials of their product. 

Your USPs don’t have to be similar. Here are some examples:

 

Why have USPs under the add to cart button?

There is a saying in politics about never letting a good crisis go to waste. If we applied it for ecommerce conversion rate optimization it would be something about never letting good screen real estate go to waste. 

 

The ‘Add to Cart’ button is prime real estate

As the Add to Cart button attracts a lot of attention (if it is contrasting and prominent), right under it is a great place to remind your shoppers of some key features that set your store apart from all the others.

You can list your USPs elsewhere but your customers may have forgotten about them already. Relisting them under the ‘Add to Cart’ button should remind them of just how much better you are than every other store. If they deem the deal to be good, their chances of checking out increase pretty fast.

Examples