While some product variants are virtually identical, there are some cases where the variance is actually important to the customer. Let’s look at a few cases:

• Television set: A 32-inch TV and a 65-inch TV from the same manufacturer may be identical in most respects but size actually matters in this case because the customer will probably prefer the bigger TV all things being equal.
• Makeup: Foundation is generally brown in color yet a customer won’t just take home anything. They will prefer buying the shade of brown that most closely matches their skin tone.
• Paint: A hospital may prefer the brightest shade of white because they want their walls to look sterile. On the other hand, someone painting their own house may be more inclined towards a gentler shade of white like ivory or cream.
• Furniture: Someone buying a couch or coffee table for the first time may not be overly concerned about what color it is but a buyer who already has their own furniture may prefer specific colors because they match with their existing furniture or decor.

How do you uniquely title product variants?

This can be easily achieved by placing the color or size variation just before, after, or within the product title.

Examples: 

• 65” Samsung Plasma TV
• Armani Oil-free Liquid Foundation – Caramel
• Valspar Signature Satin Ultra White Interior Paint

What are the benefits of uniquely titling your product variants?

• Unique titling enables customers to know exactly what they’re looking at.
• Unique titling makes it easier for customers to locate the exact product they’re searching for.
• Unique titling reduces customer confusion and frustration.

Examples

Cruchtfield