How is your store differentiated and better?

It’s rare to be a one of a kind store. More often than not you’re going to have dozens of competitors. Shoppers are spoilt for choice and with e-commerce stores, switching is almost effortless.

You need to position yourself so they buy from you instead of the other guys. Show them the benefits of buying from you. Your selling points should be unique and be presented somewhere above the fold on your homepage. 

Here are some examples of unique selling points:


How do you come up with unique selling points?