The amount of time people spend considering a purchase is often proportional to the cost of the item in question. The same customer who may spend hours reading the spec sheet of a thousand-dollar smartphone and doing price comparisons won’t devote as much time to a five-dollar screen protector or back cover.

Because of this, you don’t need to take a customer to the product page of a low-ticket product or an add-on. You can just have an “Add to Cart” button right next to the product, be it in search results or recommendations on the product detail page of a higher-priced item.

Doing this speeds up shopping time. Linking to a cheaper item’s product page adds an unnecessary step to the shopping process when a customer would just tap the “Add to Cart” button without reading anything on the product page.

 

Maintain a product detail page

This doesn’t mean you shouldn’t have product detail pages for your low-priced items. You should. Some finicky customers may want to know whether the rubber used to make their back cover was grown organically and harvested sustainably so you will need to have such details on the PDP.

The link to the PDP should be embedded in the product name just as it is with other products but you should have your “Add to Cart” button right next to the product for the vast majority of your subjects who won’t be bothered with such information.

Have the cart button for add-ons, upsells, and cross-sells as well

Let’s say a customer buys a TV. On the product page of the TV, you would probably recommend a TV wall bracket. You should put an “Add to Cart” button right next to the wall bracket. It’s an add-on that the customer will probably need anyway. It’s the kind of thing people tack onto their purchases without a second thought and you should make the process as quick and easy as possible.

The same applies to upsells and cross-sells. If a customer buys a pair of shoes and you try to sell them shoe polish or socks on top of that, put an “Add to Cart” button next to the socks. Once the cart button is pressed, you can show a quantity selector.