Push notification

This is what web push notification (with Chrome) can look like. 

That notification comes from https://onedollaronly.com.sg/ in case you want to check it out for yourself.


Triggered mobile push notifications

From a 2016 study, triggered mobile push notifications drive 2,770 percent higher conversion rates for the same number of sends as compared to batch and blast mobile push notifications. This is driven by a 726 percent higher click rate and a 420 percent higher post-click conversion rate. (source)



Bajaao added a sequence of web push notifications, which now contribute to 4.5% of their sales. Their abandoned cart notifications have a 2% conversion rate.

Case studies


Message templates

This article has some message templates for the various notifications.


Types of notifications

There are triggered-based, alert-based, and segment-based notifications




Changes to Google & Firefox

Important to know if you’re using web push notifications or plan to:

Google Chrome and Mozilla Firefox said that they will be making changes to permission prompts for web push notifications to make the visitor journey on a website that uses notifications seamless

Quieter notification prompts will be enabled first for users who typically block notification permission requests and second, on sites with very low opt-in rates

Read more: https://vwo.com/blog/vwo-engage-new-permission-prompt/