Mix & match

Give your shoppers the option to mix & match.


Nintendo offering mixed bundling

Timothy Derdenger and Vineet Kumar from Harvard Business School  discovered that when Nintendo offered mixed bundling (the option to purchase products as a bundle), their sales of video game units went up by 100,000, and video game sales went up by more than a million. When they tried pure bundling, their sales went down by 20%. The result was fewer sales of video game consoles, and even video games themselves. (source)

Product bundling performs best when customers can  choose, especially if it saves them some money.


Types of bundling

There are several types of bundling: (source)


Small discount bundling


Heavy discount bundling


Zero discount bundling


Free shipping bundling