Quick views are often used to display additional information that couldn’t otherwise have been provided without cluttering the product list. While their functionality is clear, they make for a terrible user experience.


Quick Views are a bad idea

According to Baymard,


The lack of a clear “product page CTA button” is one of the major and common issues with the Quick Views.


Baymard’s advice

  1. Avoid Quick Views altogether
  2. On desktop, display additional product information on hover.
  3. Make thumbnails big enough
  4. Include vital product information as attributes

They recently published some more research on Quick Views (source), especially on mobile. They’re still a bad idea and only a partial fix for an underlying problem.


If you have to use them (only on mobile)…