The post-click landing page is where visitors from all your marketing campaigns land. It should be an independent page aimed at convincing a visitor to only do one thing (buy, sign up, or download). According to Monetate, visitors on post-click landing pages convert at twice the rate of those landing on product pages.


Google folder with inspiration

I compiled a list of 44 landing pages in a Google folder, to help you find inspiration for your post-click landing pages:



It’s pretty cheap to build your own landing pages with an affordable programmer or designer, and it gives full control. There are also tools you can use.

Some funnel tools I know of:


Best practices by Instapage

Instapage provides several insights on how to optimize your landing pages (source):

    1. Eliminate site navigation – Navigational elements are a distraction and can also serve as exit points. Your post-click landing page should be laser-focused on driving conversions. 
    2. Include an obvious CTA – Visitors should never forget why they are there. 
    3. Incorporate multiple CTAs – If you include multiple CTAs, just make sure they complement and reinforce each other rather than competing.
    4. Add a specific product or service description (and an image to supplement product descriptions)
    5. Focus on conversions, not SEO – A lot of the traffic on post-click landing pages is a result of marketing campaigns and social media posts. Optimizing for SEO would unnecessarily complicate a page that should be all about converting visitors.
    6. Optimize for mobile – About half of all ecommerce traffic is on mobile devices. Every single one of your pages should be mobile-friendly.