Having a physical store gives you a competitive advantage over stores that sell purely online by simplifying some of the complexities of e-commerce. Shopper’s can find products in-store, pick them up directly from your store instead of waiting for home delivery, and return products to the store instead of having to mail them back.

However, the advantages of having a physical store can be negated if customers have trouble finding that store.


Isn’t Google Maps enough?


I recommend

  1. Putting the link in the header and footer
  2. Adding an in-store filter in the category pages (product listings) – see best practice #181
  3. Adding a link on the product page to check for availability in store – see best practice #205