Once you’ve made a sale your job is over, right? No. As long as you have inventory you should keep selling. The order confirmation page is constantly underutilized yet it provides an unmatched opportunity to provide more value to your customers and grow your sales.

The leading cause of conversion problems in e-commerce is customer anxiety. A customer who has already made a purchase is a customer who has overcome all the barriers that stop other shoppers from completing their purchases and yet many sites make no attempt at post-purchase sales, missing out on a great opportunity. 

Upsells and cross-sells would do very well on the order confirmation page.  Someone who has just bought a suit probably won’t object to a tie or a dress shirt.


Before you do…

If you have very low conversion rates everywhere, try to optimize that first.


Start with high converting steps


Keep it if…


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