CATEGORY
SELECT
All 160

CATEGORIES


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Account 1
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Cart 15
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Checkout 10
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Email 3
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Footer 1
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Header 30
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Homepage 25
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Landing Page 5
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Misc 3
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Miscellaneous 1
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Popups 4
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Product 49
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Product List 17
Metrics
All Metrics Add to Cart AOV Bounce Rate Cart Abandonment Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
All 160

CATEGORIES


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Account 1
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Cart 15
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Checkout 10
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Email 3
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Footer 1
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Header 30
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Homepage 25
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Landing Page 5
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Misc 3
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Miscellaneous 1
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Popups 4
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Product 49
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Product List 17
Transactions showing 20 of 216

#4

Header

Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 

Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 
Header

#9

Header

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]
Header

#10

Header

Adding “FREE SHIPPING OVER $75” Next to Shop Button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.

Adding “FREE SHIPPING OVER $75” Next to Shop Button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.
Header

#14

Header

Relocating the “Exclusive Offers” Menu Item

YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. They were wondering what is the best order of the menu. They hypothesized that switching the positions of the “Exclusive Offers” and “New Products” menu items would impact sales.      

Relocating the “Exclusive Offers” Menu Item

YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. They were wondering what is the best order of the menu. They hypothesized that switching the positions of the “Exclusive Offers” and “New Products” menu items would impact sales.      
Header

#58

Product

Horizontal Display of Products for the Selected Filter

The team at Shopclues noticed that for one of their promotional categories, Sunday Flea Market, filters like “best selling,” “new arrivals,” and “price sorting” were getting most attention.

Horizontal Display of Products for the Selected Filter

The team at Shopclues noticed that for one of their promotional categories, Sunday Flea Market, filters like “best selling,” “new arrivals,” and “price sorting” were getting most attention.
Product

#59

Cart

Dynamically Displaying How Much More Users Need to Spend for Free Shipping

FluidGrowers, a business dealing in eco-friendly food solutions, found that their shoppers were adding products to cart but not completing purchases. The reason for this high cart abandonment rate was the unclear shipping charges.

Dynamically Displaying How Much More Users Need to Spend for Free Shipping

FluidGrowers, a business dealing in eco-friendly food solutions, found that their shoppers were adding products to cart but not completing purchases. The reason for this high cart abandonment rate was the unclear shipping charges.
Cart

#60

Cart

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.
Cart

#63

Cart

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]
Cart

#80

Product

Improving the Comparison Table

Underwater Audio is a US-based supplier of products like swimbuds, aqua goggles, headphones, and waterproof iPods. The objective was to improve engagement and sales. The hypothesis was that making the comparison table more concise and easier for visitors to understand the key features and benefits of different products available would highlight the value allow prospects […]

Improving the Comparison Table

Underwater Audio is a US-based supplier of products like swimbuds, aqua goggles, headphones, and waterproof iPods. The objective was to improve engagement and sales. The hypothesis was that making the comparison table more concise and easier for visitors to understand the key features and benefits of different products available would highlight the value allow prospects […]
Product

#92

Checkout

Adding a One-Click Upsell Page

Protalus is one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment that about 85% of the population suffers from. On the main sales landing page, there is an offer for $30 off on the second pair of insoles, as well as free expedited shipping for both. Analytics revealed […]

Adding a One-Click Upsell Page

Protalus is one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment that about 85% of the population suffers from. On the main sales landing page, there is an offer for $30 off on the second pair of insoles, as well as free expedited shipping for both. Analytics revealed […]
Checkout
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