CATEGORY
SELECT
All 160

CATEGORIES


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Account 1
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Cart 15
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Checkout 10
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Email 3
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Footer 1
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Header 30
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Homepage 25
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Landing Page 5
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Misc 3
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Miscellaneous 1
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Popups 4
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Product 49
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Product List 17
Metrics
All Metrics Add to Cart AOV Bounce Rate Cart Abandonment Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
All 160

CATEGORIES


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Account 1
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Cart 15
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Checkout 10
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Email 3
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Footer 1
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Header 30
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Homepage 25
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Landing Page 5
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Misc 3
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Miscellaneous 1
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Popups 4
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Product 49
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Product List 17
RPV showing 20 of 216

#5

Header

Appealing to New Visitors

A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]

Appealing to New Visitors

A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]
Header

#41

Product List

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]
Product List

#60

Cart

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.
Cart

#63

Cart

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]
Cart

#93

Checkout

Removing Redundant Elements From the Checkout Page

Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]

Removing Redundant Elements From the Checkout Page

Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]
Checkout

#98

Checkout

Mentioning the Minimum Threshold for Free Shipping

La Redoute is a leading French e-retailer in fashion and home decoration. The brand has a strong international presence, including in the UK, Switzerland, Belgium, Russia, Portugal, Spain, Italy, and Poland. Their aim was to increase revenue per visitor. They noticed that consumer behavior varied a lot based on the country. In Portugal, visitors had […]

Mentioning the Minimum Threshold for Free Shipping

La Redoute is a leading French e-retailer in fashion and home decoration. The brand has a strong international presence, including in the UK, Switzerland, Belgium, Russia, Portugal, Spain, Italy, and Poland. Their aim was to increase revenue per visitor. They noticed that consumer behavior varied a lot based on the country. In Portugal, visitors had […]
Checkout
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