Header
Showpo is an online fashion retailer that caters primarily to young women. They worked with VWO to increase their conversion rates.
Showpo is an online fashion retailer that caters primarily to young women. They worked with VWO to increase their conversion rates.
Header
Product List
Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR. They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]
Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR. They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]
Product List
Product
Evans Cycles made the add to basket button more visible and prompted the user to make a size and color selection. This lead to significant increases in Adds to Cart and revenue.
Evans Cycles made the add to basket button more visible and prompted the user to make a size and color selection. This lead to significant increases in Adds to Cart and revenue.
Product
Cart
Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]
Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]
Cart
Cart
The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.
The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.
Cart
Checkout
The overarching objective of this test was to improve conversions on their ethnic fashion wear E-commerce mobile website for the U.S traffic. Mobile traffic from the US had a 67% cart abandonment rate. They noticed that there was no visible CTA to push users to complete the purchase. They also observed that users were engaging […]
The overarching objective of this test was to improve conversions on their ethnic fashion wear E-commerce mobile website for the U.S traffic. Mobile traffic from the US had a 67% cart abandonment rate. They noticed that there was no visible CTA to push users to complete the purchase. They also observed that users were engaging […]
Checkout
Header
A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. The conversion rate increased during those promotions, but they wanted to know if it increased enough to increase the overall profitability, given the additional shipping costs. A promotional bar was added, offering free shipping for a limited time (on orders over […]
A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. The conversion rate increased during those promotions, but they wanted to know if it increased enough to increase the overall profitability, given the additional shipping costs. A promotional bar was added, offering free shipping for a limited time (on orders over […]
Header
