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Removing the Company Name field

At a glance, Expedia simply dropped the “Company name:” field. Why was changing that so critical? When visitors see the “Company” field, they were confused Visitors thought Expedia wanted them to put in their bank name Users then put their bank’s address into the billing fields This led to failed transactions, which led to cart […]

Removing the Company Name field

At a glance, Expedia simply dropped the “Company name:” field. Why was changing that so critical? When visitors see the “Company” field, they were confused Visitors thought Expedia wanted them to put in their bank name Users then put their bank’s address into the billing fields This led to failed transactions, which led to cart […]
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