CATEGORY
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CATEGORIES


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Account 1
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Cart 15
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Checkout 10
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Email 3
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Footer 1
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Header 30
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Homepage 25
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Landing Page 5
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Misc 3
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Miscellaneous 1
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Popups 4
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Product 49
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Product List 17
Metrics
All Metrics Add to Cart AOV Bounce Rate Cart Abandonment Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
All 160

CATEGORIES


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Account 1
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Cart 15
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Checkout 10
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Email 3
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Footer 1
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Header 30
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Homepage 25
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Landing Page 5
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Misc 3
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Miscellaneous 1
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Popups 4
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Product 49
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Product List 17
CR showing 20 of 216

#2

Header

Removing Distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.

Removing Distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.
Header

#8

Header

Removing Distractions From the Search Menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.

Removing Distractions From the Search Menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.
Header

#9

Header

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]
Header

#11

Header

Moving an Important Item to the Top of the Menu

TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]

Moving an Important Item to the Top of the Menu

TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]
Header

#12

Header

Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.

Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.
Header

#13

Header

Using a Standard Header Instead of Bottom Menu

Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]

Using a Standard Header Instead of Bottom Menu

Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]
Header

#38

Product List

Orange CTA Button

Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.

Orange CTA Button

Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.
Product List

#39

Product List

Adding a product filter

Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR.  They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]

Adding a product filter

Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR.  They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]
Product List

#41

Product List

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]
Product List

#62

Cart

Cross-Selling a Variation of the Same Product at a Discount

In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]

Cross-Selling a Variation of the Same Product at a Discount

In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]
Cart

#67

Product

Image Carousel, and Sticky CTA Buttons

It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.  

Image Carousel, and Sticky CTA Buttons

It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.  
Product

#82

Product

Relocating Unnecessary Elements Below the Fold

One of USA’s largest online furniture retailers operating offline since 1913 was experiencing an overall conversion rate of less than 1% and an average order value of $2,200. The product page had only 1.7% of visitors click the Add To Cart button.  

Relocating Unnecessary Elements Below the Fold

One of USA’s largest online furniture retailers operating offline since 1913 was experiencing an overall conversion rate of less than 1% and an average order value of $2,200. The product page had only 1.7% of visitors click the Add To Cart button.  
Product

#94

Checkout

Explicitly Asking Users “Do You Have an Account?”

Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.

Explicitly Asking Users “Do You Have an Account?”

Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.
Checkout
Landing Page

Utilizing Urgency and Scarcity

By adding urgency and conveying the scarcity of your product, visitors are encouraged to convert then and there. A countdown timer is one of the easiest ways to inject urgency into your product page. 

Utilizing Urgency and Scarcity

By adding urgency and conveying the scarcity of your product, visitors are encouraged to convert then and there. A countdown timer is one of the easiest ways to inject urgency into your product page. 
Landing Page
Landing Page

Improving the visibility of the main CTA

  By analyzing scroll tracking implemented on the page, Seen Interactive found that more than half of all users weren’t scrolling beyond the 25% mark. This meant the majority of people weren’t seeing the form. The content on the page wasn’t providing enough value to potential leads, and they were leaving the site. Also, less […]

Improving the visibility of the main CTA

  By analyzing scroll tracking implemented on the page, Seen Interactive found that more than half of all users weren’t scrolling beyond the 25% mark. This meant the majority of people weren’t seeing the form. The content on the page wasn’t providing enough value to potential leads, and they were leaving the site. Also, less […]
Landing Page
Header

Presenting Search Suggestions

Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.

Presenting Search Suggestions

Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.
Header
Homepage

Uncluttering the Homepage and Emphasizing the CTA

Spreadshirt is a custom design and apparel marketplace. They hypothesized that optimizing the path for visitors to become sellers was a low hanging fruit. Visitors first have the opportunity to become sellers on the homepage. They decided to experiment with how the “Start Selling” CTA section appears.

Uncluttering the Homepage and Emphasizing the CTA

Spreadshirt is a custom design and apparel marketplace. They hypothesized that optimizing the path for visitors to become sellers was a low hanging fruit. Visitors first have the opportunity to become sellers on the homepage. They decided to experiment with how the “Start Selling” CTA section appears.
Homepage
Misc

Adding Trust Badges (Norton/McAfee)

Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]

Adding Trust Badges (Norton/McAfee)

Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]
Misc
Miscellaneous

Shortening the Checkout Form

A popular destination travel company with a large number of visitors and good sales wanted more people to fill out the form on its deal page and move forward in their buying journey.

Shortening the Checkout Form

A popular destination travel company with a large number of visitors and good sales wanted more people to fill out the form on its deal page and move forward in their buying journey.
Miscellaneous
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