CR showing 20 of 216

#2

Header

Removing Distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.

Removing Distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.

Header

#8

Header

Removing Distractions From the Search Menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.

Removing Distractions From the Search Menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.

Header

#9

Header

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Header

#11

Header

Moving an Important Item to the Top of the Menu

TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]

Moving an Important Item to the Top of the Menu

TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]

Header

#12

Header

Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.

Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.

Header

#13

Header

Using a Standard Header Instead of Bottom Menu

Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]

Using a Standard Header Instead of Bottom Menu

Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]

Header

#17

Homepage

Adding A Product Finder

Adding A Product Finder

Homepage

#18

Homepage

Bigger Summary Star Ratings on the Homepage

Bigger Summary Star Ratings on the Homepage

Homepage

#21

Homepage

Adding a Section with Main Categories

Adding a Section with Main Categories

Homepage

#22

Homepage

Above the Fold Improvements

Above the Fold Improvements

Homepage

#25

Homepage

Customer Testimonials and CTA Above the Fold

Customer Testimonials and CTA Above the Fold

Homepage

#29

Homepage

More Prominent USPs

More Prominent USPs

Homepage

#33

Homepage

Redesigning the Homepage

Redesigning the Homepage

Homepage

#35

Product

Above the Fold Improvements on the PDP

Above the Fold Improvements on the PDP

Product

#37

Product List

Showing 3 Products Per Screen on Mobile Instead of One

Grene’s goal for this test was to make it easier for users to find desired products in category pages.

Showing 3 Products Per Screen on Mobile Instead of One

Grene’s goal for this test was to make it easier for users to find desired products in category pages.

Product List

#38

Product List

Orange CTA Button

Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.

Orange CTA Button

Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.

Product List

#39

Product List

Adding a product filter

Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR.  They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]

Adding a product filter

Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR.  They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]

Product List

#41

Product List

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]

Product List

#46

Product

Showing the Product Images Above the Fold

Showing the Product Images Above the Fold

Product

#62

Cart

Cross-Selling a Variation of the Same Product at a Discount

In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]

Cross-Selling a Variation of the Same Product at a Discount

In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]

Cart

#67

Product

Image Carousel, and Sticky CTA Buttons

It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.  

Image Carousel, and Sticky CTA Buttons

It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.  

Product

#71

Product

“Buy Now” Instead of “Shop Now”

“Buy Now” Instead of “Shop Now”

Product

#72

Product

Bigger Price Text Size

Bigger Price Text Size

Product

#73

Product

Simplifying the Product Page

The Good sought to reduce visual noise on the PDP and focus on the discounted price.

Simplifying the Product Page

The Good sought to reduce visual noise on the PDP and focus on the discounted price.

Product

#75

Product

Phone Color Choice Before Other Attributes

Phone Color Choice Before Other Attributes

Product

#76

Product

Various Improvements to the Product Page

Various Improvements to the Product Page

Product

#77

Product

Mentioning How Many People Purchased the Item Today

Mentioning How Many People Purchased the Item Today

Product

#79

Product

Add to Cart Popup Instead of a Green Notification Bar

Add to Cart Popup Instead of a Green Notification Bar

Product

#81

Product

Updating the Price Based on the Options Selected

Updating the Price Based on the Options Selected

Product

#82

Product

Relocating Unnecessary Elements Below the Fold

One of USA’s largest online furniture retailers operating offline since 1913 was experiencing an overall conversion rate of less than 1% and an average order value of $2,200. The product page had only 1.7% of visitors click the Add To Cart button.  

Relocating Unnecessary Elements Below the Fold

One of USA’s largest online furniture retailers operating offline since 1913 was experiencing an overall conversion rate of less than 1% and an average order value of $2,200. The product page had only 1.7% of visitors click the Add To Cart button.  

Product

#83

Product

Yellow “Quick Price Check” Widget

Yellow “Quick Price Check” Widget

Product

#84

Product

Grid View, Left Nav and Carousel

Grid View, Left Nav and Carousel

Product

#85

Cart

Reducing Distractions and Auto-Updating the Cart

Reducing Distractions and Auto-Updating the Cart

Cart

#86

Product

PDP Redesign

PDP Redesign

Product

#87

Product

Bullets, Red and Bold in the Product Description

Bullets, Red and Bold in the Product Description

Product

#88

Header

Substituting “Wholesale” for Other Marketing Categories

Substituting “Wholesale” for Other Marketing Categories

Header

#89

Product

Orange “Buy Now” Button

Orange “Buy Now” Button

Product

#91

Product

Star Rating Summary

Star Rating Summary

Product

#94

Checkout

Explicitly Asking Users “Do You Have an Account?”

Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.

Explicitly Asking Users “Do You Have an Account?”

Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.

Checkout

#103

Account

Removing the Facebook Login Option

Removing the Facebook Login Option

Account

#104

Checkout

“Create My Account” Instead of “Create Your Account”

“Create My Account” Instead of “Create Your Account”

Checkout

#106

Product List

Moving the CTA Above the Fold

Moving the CTA Above the Fold

Product List

#108

Checkout Homepage

Adding a Clear USP, Testimonials, and a CTA. Removing the Videos.

Adding a Clear USP, Testimonials, and a CTA. Removing the Videos.

Checkout Homepage

#109

Popups

Changing the Product Visual in the Popup

Changing the Product Visual in the Popup

Popups

#110

Popups

Adding an Image in the Popup

Adding an Image in the Popup

Popups

#111

Landing Page

Moving Testimonials Above the Main CTA

ContentVerve knew the importance of having customer testimonials on their downloads page. They tested breaking up the testimonials into sections (two above and two below the CTA).

Moving Testimonials Above the Main CTA

ContentVerve knew the importance of having customer testimonials on their downloads page. They tested breaking up the testimonials into sections (two above and two below the CTA).

Landing Page

#112

Landing Page

Utilizing Urgency and Scarcity

By adding urgency and conveying the scarcity of your product, visitors are encouraged to convert then and there. A countdown timer is one of the easiest ways to inject urgency into your product page. 

Utilizing Urgency and Scarcity

By adding urgency and conveying the scarcity of your product, visitors are encouraged to convert then and there. A countdown timer is one of the easiest ways to inject urgency into your product page. 

Landing Page

#113

Landing Page

Improving the visibility of the main CTA

  By analyzing scroll tracking implemented on the page, Seen Interactive found that more than half of all users weren’t scrolling beyond the 25% mark. This meant the majority of people weren’t seeing the form. The content on the page wasn’t providing enough value to potential leads, and they were leaving the site. Also, less […]

Improving the visibility of the main CTA

  By analyzing scroll tracking implemented on the page, Seen Interactive found that more than half of all users weren’t scrolling beyond the 25% mark. This meant the majority of people weren’t seeing the form. The content on the page wasn’t providing enough value to potential leads, and they were leaving the site. Also, less […]

Landing Page

#114

Header

Presenting Search Suggestions

Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.

Presenting Search Suggestions

Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.

Header

#116

Email

Sending Web Push Notifications

Buy Whole Foods Online offered a first notification giving a 17% discount on one of their best-selling products.    

Sending Web Push Notifications

Buy Whole Foods Online offered a first notification giving a 17% discount on one of their best-selling products.    

Email

#117

Popups

Installing the Sales Pop Shopify App

Vegan Horizon improved conversions by 9.8% after installing Sales Pop, a Shopify app to display recent customer purchases for social proof purposes.

Installing the Sales Pop Shopify App

Vegan Horizon improved conversions by 9.8% after installing Sales Pop, a Shopify app to display recent customer purchases for social proof purposes.

Popups

#118

Homepage

Uncluttering the Homepage and Emphasizing the CTA

Spreadshirt is a custom design and apparel marketplace. They hypothesized that optimizing the path for visitors to become sellers was a low hanging fruit. Visitors first have the opportunity to become sellers on the homepage. They decided to experiment with how the “Start Selling” CTA section appears.

Uncluttering the Homepage and Emphasizing the CTA

Spreadshirt is a custom design and apparel marketplace. They hypothesized that optimizing the path for visitors to become sellers was a low hanging fruit. Visitors first have the opportunity to become sellers on the homepage. They decided to experiment with how the “Start Selling” CTA section appears.

Homepage

#119

Landing Page

Clear and Prominent CTA

Clear and Prominent CTA

Landing Page

#120

Product

Removing Gated Pricing

Removing Gated Pricing

Product

#122

Header

Adding Arrows to Burger Menu Items

Adding Arrows to Burger Menu Items

Header

#124

Misc

Adding Trust Badges (Norton/McAfee)

Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]

Adding Trust Badges (Norton/McAfee)

Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]

Misc

#125

Misc

Replacing McAfee Badges with TrustedSite badges

Control: McAfee badge. Variation 1: TrustedSite badge. Variation 2: No floating badge. Cart and checkout badges were replaced with TrustedSite badges. Variation 3: No trust badges.

Replacing McAfee Badges with TrustedSite badges

Control: McAfee badge. Variation 1: TrustedSite badge. Variation 2: No floating badge. Cart and checkout badges were replaced with TrustedSite badges. Variation 3: No trust badges.

Misc

#127

Cart Checkout Product

Contrasting CTAs Above the Fold

Grene, a leading technical supplier for farming, wanted to overturn the recent conversion rate and revenue decrease due to a site design overhaul

Contrasting CTAs Above the Fold

Grene, a leading technical supplier for farming, wanted to overturn the recent conversion rate and revenue decrease due to a site design overhaul

Cart Checkout Product

#128

Miscellaneous

Shortening the Checkout Form

A popular destination travel company with a large number of visitors and good sales wanted more people to fill out the form on its deal page and move forward in their buying journey.

Shortening the Checkout Form

A popular destination travel company with a large number of visitors and good sales wanted more people to fill out the form on its deal page and move forward in their buying journey.

Miscellaneous

#131

Cart

Revamping the Mini Cart

Revamping the Mini Cart

Cart

#133

Product

Displaying competitor prices

Displaying competitor prices

Product

#136

Product

Rearranging the Elements of the Product Description and CTA

Rearranging the Elements of the Product Description and CTA

Product

#137

Product List

Adding Product Filters

Adding Product Filters

Product List

#138

Product List

Renaming the CTA Buttons in Category Pages to “Add to Cart”

Renaming the CTA Buttons in Category Pages to “Add to Cart”

Product List

#140

Homepage

Using Red CTA Buttons Instead of Green

Using Red CTA Buttons Instead of Green

Homepage

#143

Header

Reiterating the Number of Facebook Likes

Reiterating the Number of Facebook Likes

Header

#145

Homepage

Replacing the Hero CTA with a Search Box

Replacing the Hero CTA with a Search Box

Homepage

#146

Header

Adding a Sticky Scroll Promo Bar

Adding a Sticky Scroll Promo Bar

Header

#147

Header

Adding a USP Bar Below the Header

Adding a USP Bar Below the Header

Header

#148

Header

Adding a USP Statement in the Header

Adding a USP Statement in the Header

Header

#149

Product

Improving the Headline Copy

Improving the Headline Copy

Product

#160

Homepage

“Enquiry Now” CTA button at the Bottom of the Page

“Enquiry Now” CTA button at the Bottom of the Page

Homepage

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