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Displaying How Much More to Spend to Get a Gift

The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.

Displaying How Much More to Spend to Get a Gift

The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.
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