CATEGORY
SELECT
All 160

CATEGORIES


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Account 1
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Cart 15
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Checkout 10
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Email 3
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Footer 1
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Header 30
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Homepage 25
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Landing Page 5
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Misc 3
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Miscellaneous 1
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Popups 4
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Product 49
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Product List 17
Metrics
All Metrics Add to Cart AOV Bounce Rate Cart Abandonment Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
All 160

CATEGORIES


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Account 1
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Cart 15
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Checkout 10
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Email 3
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Footer 1
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Header 30
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Homepage 25
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Landing Page 5
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Misc 3
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Miscellaneous 1
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Popups 4
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Product 49
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Product List 17
AOV showing 20 of 216

#9

Header

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]
Header

#10

Header

Adding “FREE SHIPPING OVER $75” Next to Shop Button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.

Adding “FREE SHIPPING OVER $75” Next to Shop Button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.
Header

#12

Header

Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.

Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.
Header

#61

Cart

Adding a Relevant Cross-Sell in the Cart

An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and  $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]

Adding a Relevant Cross-Sell in the Cart

An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and  $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]
Cart

#64

Cart

Adding a Banner Displaying How Much More to Spend for a Discount

Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]

Adding a Banner Displaying How Much More to Spend for a Discount

Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]
Cart

#98

Checkout

Mentioning the Minimum Threshold for Free Shipping

La Redoute is a leading French e-retailer in fashion and home decoration. The brand has a strong international presence, including in the UK, Switzerland, Belgium, Russia, Portugal, Spain, Italy, and Poland. Their aim was to increase revenue per visitor. They noticed that consumer behavior varied a lot based on the country. In Portugal, visitors had […]

Mentioning the Minimum Threshold for Free Shipping

La Redoute is a leading French e-retailer in fashion and home decoration. The brand has a strong international presence, including in the UK, Switzerland, Belgium, Russia, Portugal, Spain, Italy, and Poland. Their aim was to increase revenue per visitor. They noticed that consumer behavior varied a lot based on the country. In Portugal, visitors had […]
Checkout
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