Misc
Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]
Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]
Misc
Misc
Control: McAfee badge. Variation 1: TrustedSite badge. Variation 2: No floating badge. Cart and checkout badges were replaced with TrustedSite badges. Variation 3: No trust badges.
Control: McAfee badge. Variation 1: TrustedSite badge. Variation 2: No floating badge. Cart and checkout badges were replaced with TrustedSite badges. Variation 3: No trust badges.
Misc
