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#8 Removing Distractions From the Search Menu

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Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.


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Control

They noticed that 30% of the visitors clicked on the search icon but only 1% searched for something. Heatmaps also indicated that visitors were getting distracted by the background. 

Variant

By focusing visitors on the search bar without the background and suggesting popular searches, it increased overall conversions.

Results

26.55% increase in CR

Sources

• Dorado Fashion Increased Overall eCommerce Conversion Rate by 80% in Just 3 Months

#7
Using a Search Box Instead of Only a Search Icon

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