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#7 Using a Search Box Instead of Only a Search Icon

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Panduro’s objective for this experiment was to improve the search feature and search pages.


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Control

They observed that the CR for users searching on the mobile was 65% higher than without searching. The search feature was not prominent enough.

Variant

By making the search box visible by default, it increased the discoverability of the search feature.

Results

14% increase in search usage (100% confidence)

2.67% overall sales uplift

Sources

• VWO Services Drives Revenue Uplift for Panduro with Experimentation Consistency

#6
Improving the Unique Selling Bullets Under the Main Menu

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