< Back to list
list
< PreviousNext

#7 Using a Search Box Instead of Only a Search Icon

OPEN THE RELATED POST

Panduro’s objective for this experiment was to improve the search feature and search pages.


Notice: Undefined offset: 0 in /home/customer/www/ecomconvert.co/public_html/wp-content/themes/hello-elementor-child/template-parts/single-ab_tests.php on line 148

Control

They observed that the CR for users searching on the mobile was 65% higher than without searching. The search feature was not prominent enough.

Variant

By making the search box visible by default, it increased the discoverability of the search feature.

Results

14% increase in search usage (100% confidence)

2.67% overall sales uplift

Sources

• VWO Services Drives Revenue Uplift for Panduro with Experimentation Consistency

#6
Improving the Unique Selling Bullets Under the Main Menu

Leave a Reply

Your email address will not be published. Required fields are marked *