OPEN THE RELATED POST

Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine if a promotional banner, which advertises a discount for 85€ spent, would increase average cart size, the quantity of items, and revenue.

Results

8% increase in cart size

7% increase in revenue

Sources

#63
Reducing friction in the cart page

Leave a Reply

Your email address will not be published. Required fields are marked *