Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on the cart page.  

Guided by its data-driven hypothesis, the mobile cart page was completely revamped.

Notice: Undefined offset: 0 in /home/customer/www/ on line 150


8% lift in visits to checkout (95% significance)

3.4% lift in transactions

$1.39 increase in RPV


Cross-Selling a Variation of the Same Product at a Discount

Leave a Reply

Your email address will not be published. Required fields are marked *