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#6 Improving the Unique Selling Bullets Under the Main Menu

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Paperstone redesigned their header: they changed the bullet points under the main menu.


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Redesign

This redesign was based on the claim by visitors surveyed that the breadth of product range was appealing.

Iteration 1

Instead of saying “massive choice” it was made more specific to say “13,473 products in stock”.

Iteration 2

The next iteration changed the “low price guarantee” to “price match”, making it more precise.

Results

12% increase in RPV

Changing "Massive Choice" to "13,473 products in stock" (Iteration 1)

4% further increase in RPV

Changing "Low Price Guarantee" to "Price Match Guarantee" (Iteration 2)

Sources

• Paperstone gains 28% revenue increase from a few small header changes

#5
Appealing to New Visitors

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