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#40 Using a Plain Grid Layout

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SmartWool Socks changed the look of their product pages so that they were in grid style and appeared more uniform. 


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Control

In the original page, the layout was funky with a mix of large and small images. 

Variant

The new page designed with a grid layout was far more organized and visually consistent than the original. 

Results

17.1% increase in average return per visitor

Sources

• 8 E-Commerce A/B Testing Examples You Can Learn From

#39
Adding a product filter

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