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Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers. They decided to focus their experimentation efforts on their navigation and search bar.
Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers. They decided to focus their experimentation efforts on their navigation and search bar.
9% increase in orders per session
With less distractions, users were more easily lead towards the funnel.
5% increase in use of search
De-cluttering the header helped lead the users towards the search bar, one of the more important elements driving Home24's conversion rates.
