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UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.


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Results

27% increase in engagement

Visitors were less distracted by the filter. This increased site engagement as they clicked around more and explored more of the products.

Sources

#35
Above the Fold Improvements on the PDP

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