Showpo is an online fashion retailer that caters primarily to young women. They worked with VWO to increase their conversion rates.

Variant 1

Variation 1, which did not have the pop-up, emerged as the winner with a higher visitor count as well as more instances of upselling, leading to higher revenue generation than both the control and variation 2.

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Variant 2

In variation 2, the buyers were not able to see the strip clearly because of the pop-up window. As a result, they directly went to the cart page without adding more products, leading to limited growth. Now, variation 1 is served to all their users.

Control

This is how the control variant looked like. No strip, no popup.

Results

6.09% increase in revenue (mobile)

$22,080 additional revenue. 6.09% uplift in revenue over the control variant

5.22% increase in revenue (desktop)

$13,834 higher revenue. 5.22% uplift in revenue over the control variant

#3 Adding a Free Shipping Strip

Variant 1

Variant 2

Control

Results

Sources

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