19.76% increase in shopping cart visits
Aiding the visitor and helping them make decisions can help improve conversions.
26% increase in conversions
This test goes to show the huge impact that can be achieved by seemingly minor UX alterations.
76.1% increase in the revenue
Adding a product filter is an obvious feature that many eCommerce stores may or may not have, but this A/B test demonstrated that it worked well for BuyAKilt.com.