Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were also changed to increase the contrast of the menu, making it WCAG compliant.

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69% increase of clicks on the menu

6% increase in conversions

The test resulted in a return on investment for Rollie Nation of 165%


Contrasting “Shop” Button

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