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The control version skipped straight to the pricing options, failing to address customer insecurities at this critical stage of the funnel.
The variant featured a summary of the value proposition above the pricing options. Further down, a section was added to answer common pricing questions. A money-back guarantee was also included.
57% increase in leads
How we more-than-doubled the leads for a SaaS company (with images of the winning pages)
Convert.com Case Studies: Conversion Rate Experts and Earth Class Mail
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