Grene, a leading technical supplier for farming, wanted to overturn the recent conversion rate and revenue decrease due to a site design overhaul

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Test 1 control

The buttons in the original site did not contrast enough with the background.

Test 1 variant

In the variation, the CTA buttons were changed to red for a far more prominent contrast. They also became black when moving the mouse over them to encourage clicking.

Test 2 control

The shopping cart in the original site was quite vertically stretched and required scrolling. The CTA button was hidden below the fold.

Test 2 variant

The height of the cart page was reduced, and the CTA was made more contrasting.

Test 3 control

The layout of the original checkout was unclear. The CTA button was below the fold.

Test 3 variant

In the variant, the CTA was moved to the right column. Its color was changed to red.

Results

11.5% increase in CR

#127 Contrasting CTAs Above the Fold