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#121 “Menu” Instead of a Burger Menu Icon

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OPEN THE RELATED POST

Caffeine Informer wanted to make navigation easier for mobile users. They hypothesized that if they replaced the hamburger icon with the word “MENU” that more people would click.

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Control

The control showed a classic burger menu icon.

Variant

The variant replaced the burger menu with a button that spelled out "MENU".

Results

20% increase in unique visitors to other parts of their site

Sources

• 6 Landing Page A/B Test Examples to Improve Your Conversion Rate

Control

Variant

Results

Sources

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