Work With Us

Interested in working with us? Let us know below what you need.

Name *

Email *

Website(optional)

Notes(optional)

Services(optional)

UX Audit

Per Page Audit

Full Site Audit

On-Demand Design

UX Design

UI Design

A/B Testing

Ongoing A/B Testing

We’ll be in touch within 48 business hours via email to connect with you and schedule a call to clarify your needs.

#121 “Menu” Instead of a Burger Menu Icon

Header

OPEN THE RELATED POST

Caffeine Informer wanted to make navigation easier for mobile users. They hypothesized that if they replaced the hamburger icon with the word “MENU” that more people would click.

Notice: Undefined offset: 0 in /home/customer/www/ecomconvert.co/public_html/wp-content/themes/hello-elementor-child/template-parts/single-ab_tests.php on line 150

Control

The control showed a classic burger menu icon.

Variant

The variant replaced the burger menu with a button that spelled out "MENU".

Results

20% increase in unique visitors to other parts of their site

Sources

• 6 Landing Page A/B Test Examples to Improve Your Conversion Rate

Control

Variant

Results

Sources

Leave a Reply Cancel reply