By analyzing scroll tracking implemented on the page, Seen Interactive found that more than half of all users weren’t scrolling beyond the 25% mark. This meant the majority of people weren’t seeing the form. The content on the page wasn’t providing enough value to potential leads, and they were leaving the site. Also, less than 1% of users clicked on the button to go to the form. The button was not contrasting enough against the background.

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533% increase in lead form completions

150% increase in lead conversion rate

12x the CTA clicks


Utilizing Urgency and Scarcity

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