ContentVerve knew the importance of having customer testimonials on their downloads page. They tested breaking up the testimonials into sections (two above and two below the CTA).
ContentVerve knew the importance of having customer testimonials on their downloads page. They tested breaking up the testimonials into sections (two above and two below the CTA).
64.53% increase in CR
Moving two of the testimonials above the call-to-action increased downloads because users that saw the testimonials were more likely to convert.