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#111 Moving Testimonials Above the Main CTA

OPEN THE RELATED POST

ContentVerve knew the importance of having customer testimonials on their downloads page. They tested breaking up the testimonials into sections (two above and two below the CTA).


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Control

In the control version, the testimonials were placed below the CTA. Many users never saw them.

Variant

In the winning variant, the testimonials were split above and below the main CTA, resulting in more users seeing them.

Results

64.53% increase in CR

Moving two of the testimonials above the call-to-action increased downloads because users that saw the testimonials were more likely to convert.

Sources

• 50 A/B Testing Examples & Case Studies To Draw Inspiration From

#110
Adding an Image in the Popup

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