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#10 Adding “FREE SHIPPING OVER $75” Next to Shop Button

Header

OPEN THE RELATED POST

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.

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Control

The control version did not mention their free shipping, despite offering it.

Variant

The variant mentioned the free shipping above the SHOP button.

Results

90% increase in orders

7.32% increase in AOV

Sources

• 10 Product Page Split Tests To Increase Your Ecommerce Conversions

Control

Variant

Results

Sources

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