Header
Inflow ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro, an e-commerce site which sells trail cameras to hunters, wildlife researchers and people who want to see what’s happening around their house or cabin.
Inflow ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro, an e-commerce site which sells trail cameras to hunters, wildlife researchers and people who want to see what’s happening around their house or cabin.
Header
Header
Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.
Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.
Header
Header
Showpo is an online fashion retailer that caters primarily to young women. They worked with VWO to increase their conversion rates.
Showpo is an online fashion retailer that caters primarily to young women. They worked with VWO to increase their conversion rates.
Header
Header
Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers. They decided to focus their experimentation efforts on their navigation and search bar.
Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers. They decided to focus their experimentation efforts on their navigation and search bar.
Header
Header
A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]
A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]
Header
Header
Paperstone redesigned their header: they changed the bullet points under the main menu.
Paperstone redesigned their header: they changed the bullet points under the main menu.
Header
Header
Panduro’s objective for this experiment was to improve the search feature and search pages.
Panduro’s objective for this experiment was to improve the search feature and search pages.
Header
Header
Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.
Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.
Header
Header
Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]
Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]
Header
Header
Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.
Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.
Header
Header
TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]
TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]
Header
Header
The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.
The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.
Header
Header
Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]
Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]
Header
Header
YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. They were wondering what is the best order of the menu. They hypothesized that switching the positions of the “Exclusive Offers” and “New Products” menu items would impact sales.
YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. They were wondering what is the best order of the menu. They hypothesized that switching the positions of the “Exclusive Offers” and “New Products” menu items would impact sales.
Header
Homepage
Growth Rock added a link bar on mobile for an apparel client with over 1000 products across 9 categories.
Growth Rock added a link bar on mobile for an apparel client with over 1000 products across 9 categories.
Homepage
Product List
UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.
UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.
Product List
Product List
Grene’s goal for this test was to make it easier for users to find desired products in category pages.
Grene’s goal for this test was to make it easier for users to find desired products in category pages.
Product List
Product List
Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.
Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.
Product List
Product List
Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR. They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]
Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR. They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]
Product List
Product List
SmartWool Socks changed the look of their product pages so that they were in grid style and appeared more uniform.
SmartWool Socks changed the look of their product pages so that they were in grid style and appeared more uniform.
Product List
Product List
A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]
A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]
Product List
Product
Evans Cycles made the add to basket button more visible and prompted the user to make a size and color selection. This lead to significant increases in Adds to Cart and revenue.
Evans Cycles made the add to basket button more visible and prompted the user to make a size and color selection. This lead to significant increases in Adds to Cart and revenue.
Product
Cart
This was done in the Added to Cart panel, on mobile.
This was done in the Added to Cart panel, on mobile.
Cart
Homepage
Horloges.nl is a Netherlands based webstore that sells watches.
Horloges.nl is a Netherlands based webstore that sells watches.
Homepage
Product
The team at Shopclues noticed that for one of their promotional categories, Sunday Flea Market, filters like “best selling,” “new arrivals,” and “price sorting” were getting most attention.
The team at Shopclues noticed that for one of their promotional categories, Sunday Flea Market, filters like “best selling,” “new arrivals,” and “price sorting” were getting most attention.
Product
Cart
FluidGrowers, a business dealing in eco-friendly food solutions, found that their shoppers were adding products to cart but not completing purchases. The reason for this high cart abandonment rate was the unclear shipping charges.
FluidGrowers, a business dealing in eco-friendly food solutions, found that their shoppers were adding products to cart but not completing purchases. The reason for this high cart abandonment rate was the unclear shipping charges.
Cart
Cart
There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.
There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.
Cart
Cart
An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]
An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]
Cart
Cart
In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]
In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]
Cart
Cart
Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]
Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]
Cart
Cart
Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]
Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]
Cart
Cart
The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.
The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.
Cart
Product
Readers.com added added product videos highlighting the value of the products and their benefits. The videos are showcasing different angles of the reading glasses and help users learn how they would look on different face shapes.
Readers.com added added product videos highlighting the value of the products and their benefits. The videos are showcasing different angles of the reading glasses and help users learn how they would look on different face shapes.
Product
Product
It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.
It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.
Product
Product
The Good sought to reduce visual noise on the PDP and focus on the discounted price.
The Good sought to reduce visual noise on the PDP and focus on the discounted price.
Product
Product
Underwater Audio is a US-based supplier of products like swimbuds, aqua goggles, headphones, and waterproof iPods. The objective was to improve engagement and sales. The hypothesis was that making the comparison table more concise and easier for visitors to understand the key features and benefits of different products available would highlight the value allow prospects […]
Underwater Audio is a US-based supplier of products like swimbuds, aqua goggles, headphones, and waterproof iPods. The objective was to improve engagement and sales. The hypothesis was that making the comparison table more concise and easier for visitors to understand the key features and benefits of different products available would highlight the value allow prospects […]
Product
Product
One of USA’s largest online furniture retailers operating offline since 1913 was experiencing an overall conversion rate of less than 1% and an average order value of $2,200. The product page had only 1.7% of visitors click the Add To Cart button.
One of USA’s largest online furniture retailers operating offline since 1913 was experiencing an overall conversion rate of less than 1% and an average order value of $2,200. The product page had only 1.7% of visitors click the Add To Cart button.
Product
Checkout
Protalus is one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment that about 85% of the population suffers from. On the main sales landing page, there is an offer for $30 off on the second pair of insoles, as well as free expedited shipping for both. Analytics revealed […]
Protalus is one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment that about 85% of the population suffers from. On the main sales landing page, there is an offer for $30 off on the second pair of insoles, as well as free expedited shipping for both. Analytics revealed […]
Checkout
Checkout
Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]
Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]
Checkout
Checkout
Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.
Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.
Checkout
Checkout
At a glance, Expedia simply dropped the “Company name:” field. Why was changing that so critical? When visitors see the “Company” field, they were confused Visitors thought Expedia wanted them to put in their bank name Users then put their bank’s address into the billing fields This led to failed transactions, which led to cart […]
At a glance, Expedia simply dropped the “Company name:” field. Why was changing that so critical? When visitors see the “Company” field, they were confused Visitors thought Expedia wanted them to put in their bank name Users then put their bank’s address into the billing fields This led to failed transactions, which led to cart […]
Checkout
Checkout
This company had a cart abandonment rate of about 80%. They had the goal of getting it down to 60% and hopefully double their sales.
This company had a cart abandonment rate of about 80%. They had the goal of getting it down to 60% and hopefully double their sales.
Checkout
Checkout
The overarching objective of this test was to improve conversions on their ethnic fashion wear E-commerce mobile website for the U.S traffic. Mobile traffic from the US had a 67% cart abandonment rate. They noticed that there was no visible CTA to push users to complete the purchase. They also observed that users were engaging […]
The overarching objective of this test was to improve conversions on their ethnic fashion wear E-commerce mobile website for the U.S traffic. Mobile traffic from the US had a 67% cart abandonment rate. They noticed that there was no visible CTA to push users to complete the purchase. They also observed that users were engaging […]
Checkout
Checkout
La Redoute is a leading French e-retailer in fashion and home decoration. The brand has a strong international presence, including in the UK, Switzerland, Belgium, Russia, Portugal, Spain, Italy, and Poland. Their aim was to increase revenue per visitor. They noticed that consumer behavior varied a lot based on the country. In Portugal, visitors had […]
La Redoute is a leading French e-retailer in fashion and home decoration. The brand has a strong international presence, including in the UK, Switzerland, Belgium, Russia, Portugal, Spain, Italy, and Poland. Their aim was to increase revenue per visitor. They noticed that consumer behavior varied a lot based on the country. In Portugal, visitors had […]
Checkout
Landing Page
ContentVerve knew the importance of having customer testimonials on their downloads page. They tested breaking up the testimonials into sections (two above and two below the CTA).
ContentVerve knew the importance of having customer testimonials on their downloads page. They tested breaking up the testimonials into sections (two above and two below the CTA).
Landing Page
Landing Page
By adding urgency and conveying the scarcity of your product, visitors are encouraged to convert then and there. A countdown timer is one of the easiest ways to inject urgency into your product page.
By adding urgency and conveying the scarcity of your product, visitors are encouraged to convert then and there. A countdown timer is one of the easiest ways to inject urgency into your product page.
Landing Page
Landing Page
By analyzing scroll tracking implemented on the page, Seen Interactive found that more than half of all users weren’t scrolling beyond the 25% mark. This meant the majority of people weren’t seeing the form. The content on the page wasn’t providing enough value to potential leads, and they were leaving the site. Also, less […]
By analyzing scroll tracking implemented on the page, Seen Interactive found that more than half of all users weren’t scrolling beyond the 25% mark. This meant the majority of people weren’t seeing the form. The content on the page wasn’t providing enough value to potential leads, and they were leaving the site. Also, less […]
Landing Page
Header
Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.
Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.
Header
Cart
Dorado’s goal was to increase their Average Order Value (AOV). They were experiencing a high drop-off rate on the checkout page which was leading to a high cart abandonment rate. The probable causes were the absence of upsells to potential customers when 1 product was added to cart, no saving amount was being shown, and […]
Dorado’s goal was to increase their Average Order Value (AOV). They were experiencing a high drop-off rate on the checkout page which was leading to a high cart abandonment rate. The probable causes were the absence of upsells to potential customers when 1 product was added to cart, no saving amount was being shown, and […]
Cart
Email
Buy Whole Foods Online offered a first notification giving a 17% discount on one of their best-selling products.
Buy Whole Foods Online offered a first notification giving a 17% discount on one of their best-selling products.
Email
Popups
Vegan Horizon improved conversions by 9.8% after installing Sales Pop, a Shopify app to display recent customer purchases for social proof purposes.
Vegan Horizon improved conversions by 9.8% after installing Sales Pop, a Shopify app to display recent customer purchases for social proof purposes.
Popups
Homepage
Spreadshirt is a custom design and apparel marketplace. They hypothesized that optimizing the path for visitors to become sellers was a low hanging fruit. Visitors first have the opportunity to become sellers on the homepage. They decided to experiment with how the “Start Selling” CTA section appears.
Spreadshirt is a custom design and apparel marketplace. They hypothesized that optimizing the path for visitors to become sellers was a low hanging fruit. Visitors first have the opportunity to become sellers on the homepage. They decided to experiment with how the “Start Selling” CTA section appears.
Homepage
Header
Caffeine Informer wanted to make navigation easier for mobile users. They hypothesized that if they replaced the hamburger icon with the word “MENU” that more people would click.
Caffeine Informer wanted to make navigation easier for mobile users. They hypothesized that if they replaced the hamburger icon with the word “MENU” that more people would click.
Header
Header
A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. The conversion rate increased during those promotions, but they wanted to know if it increased enough to increase the overall profitability, given the additional shipping costs. A promotional bar was added, offering free shipping for a limited time (on orders over […]
A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. The conversion rate increased during those promotions, but they wanted to know if it increased enough to increase the overall profitability, given the additional shipping costs. A promotional bar was added, offering free shipping for a limited time (on orders over […]
Header
Misc
Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]
Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]
Misc
Misc
Control: McAfee badge. Variation 1: TrustedSite badge. Variation 2: No floating badge. Cart and checkout badges were replaced with TrustedSite badges. Variation 3: No trust badges.
Control: McAfee badge. Variation 1: TrustedSite badge. Variation 2: No floating badge. Cart and checkout badges were replaced with TrustedSite badges. Variation 3: No trust badges.
Misc
Homepage
Bettingexpert.com is an international betting community and wanted to optimize the homepage with the goal of getting more potential users to sign up for a membership.
Bettingexpert.com is an international betting community and wanted to optimize the homepage with the goal of getting more potential users to sign up for a membership.
Homepage
Cart Checkout Product
Grene, a leading technical supplier for farming, wanted to overturn the recent conversion rate and revenue decrease due to a site design overhaul
Grene, a leading technical supplier for farming, wanted to overturn the recent conversion rate and revenue decrease due to a site design overhaul
Cart Checkout Product
Miscellaneous
A popular destination travel company with a large number of visitors and good sales wanted more people to fill out the form on its deal page and move forward in their buying journey.
A popular destination travel company with a large number of visitors and good sales wanted more people to fill out the form on its deal page and move forward in their buying journey.
Miscellaneous
Header
The best location for the “Best Sellers” was, for this store, in the first position under the “Shop by Products” menu item.
The best location for the “Best Sellers” was, for this store, in the first position under the “Shop by Products” menu item.
Header
Header
Bag Servant hypothesized that the WOW badge would add a higher level of trust and credibility than the count of Twitter followers.
Bag Servant hypothesized that the WOW badge would add a higher level of trust and credibility than the count of Twitter followers.
Header
