Metrics
All Metrics Add to Cart AOV Bounce Rate Cart Abandonment Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
showing 20 of 216

#1

Header

Mentioning Free Shipping in the Header

Inflow ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro, an e-commerce site which sells trail cameras to hunters, wildlife researchers and people who want to see what’s happening around their house or cabin.

Mentioning Free Shipping in the Header

Inflow ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro, an e-commerce site which sells trail cameras to hunters, wildlife researchers and people who want to see what’s happening around their house or cabin.
Header

#2

Header

Removing Distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.

Removing Distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.
Header

#4

Header

Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 

Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 
Header

#5

Header

Appealing to New Visitors

A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]

Appealing to New Visitors

A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]
Header

#8

Header

Removing Distractions From the Search Menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.

Removing Distractions From the Search Menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.
Header

#9

Header

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Showing Subcategories in the Burger Menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]
Header

#10

Header

Adding “FREE SHIPPING OVER $75” Next to Shop Button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.

Adding “FREE SHIPPING OVER $75” Next to Shop Button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.
Header

#11

Header

Moving an Important Item to the Top of the Menu

TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]

Moving an Important Item to the Top of the Menu

TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they […]
Header

#12

Header

Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.

Contrasting “Shop” Button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.
Header

#13

Header

Using a Standard Header Instead of Bottom Menu

Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]

Using a Standard Header Instead of Bottom Menu

Rollie Nation is an Australian footwear brand offering travel shoes to an international audience. They sell their products in brick & mortar stores as well as online. Their mobile visitors were three times less likely to convert than their desktop users, and thus they experimented with the placement of the mobile menu. The colors were […]
Header

#14

Header

Relocating the “Exclusive Offers” Menu Item

YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. They were wondering what is the best order of the menu. They hypothesized that switching the positions of the “Exclusive Offers” and “New Products” menu items would impact sales.      

Relocating the “Exclusive Offers” Menu Item

YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. They were wondering what is the best order of the menu. They hypothesized that switching the positions of the “Exclusive Offers” and “New Products” menu items would impact sales.      
Header

#36

Product List

Removing filters at the top

UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.

Removing filters at the top

UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.
Product List

#38

Product List

Orange CTA Button

Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.

Orange CTA Button

Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.
Product List

#39

Product List

Adding a product filter

Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR.  They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]

Adding a product filter

Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR.  They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]
Product List

#41

Product List

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]
Product List

#49

Product

More Contrasting Add to Cart Button

Evans Cycles made the add to basket button more visible and prompted the user to make a size and color selection. This lead to significant increases in Adds to Cart and revenue.

More Contrasting Add to Cart Button

Evans Cycles made the add to basket button more visible and prompted the user to make a size and color selection. This lead to significant increases in Adds to Cart and revenue.
Product

#58

Product

Horizontal Display of Products for the Selected Filter

The team at Shopclues noticed that for one of their promotional categories, Sunday Flea Market, filters like “best selling,” “new arrivals,” and “price sorting” were getting most attention.

Horizontal Display of Products for the Selected Filter

The team at Shopclues noticed that for one of their promotional categories, Sunday Flea Market, filters like “best selling,” “new arrivals,” and “price sorting” were getting most attention.
Product

#59

Cart

Dynamically Displaying How Much More Users Need to Spend for Free Shipping

FluidGrowers, a business dealing in eco-friendly food solutions, found that their shoppers were adding products to cart but not completing purchases. The reason for this high cart abandonment rate was the unclear shipping charges.

Dynamically Displaying How Much More Users Need to Spend for Free Shipping

FluidGrowers, a business dealing in eco-friendly food solutions, found that their shoppers were adding products to cart but not completing purchases. The reason for this high cart abandonment rate was the unclear shipping charges.
Cart

#60

Cart

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.
Cart

#61

Cart

Adding a Relevant Cross-Sell in the Cart

An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and  $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]

Adding a Relevant Cross-Sell in the Cart

An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and  $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]
Cart

#62

Cart

Cross-Selling a Variation of the Same Product at a Discount

In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]

Cross-Selling a Variation of the Same Product at a Discount

In this particular case study a brand of chocolate bars had only one product in their store, in three different flavors, all with the same price point. So how do you offer an upsell when you just have one product in three flavors? On the homepage, all three products were mentioned. In the navbar, all three […]
Cart

#63

Cart

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]
Cart

#64

Cart

Adding a Banner Displaying How Much More to Spend for a Discount

Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]

Adding a Banner Displaying How Much More to Spend for a Discount

Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine […]
Cart

#65

Cart

Displaying How Much More to Spend to Get a Gift

The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.

Displaying How Much More to Spend to Get a Gift

The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.
Cart

#66

Product

Product videos

Readers.com added added product videos highlighting the value of the products and their benefits. The videos are showcasing different angles of the reading glasses and help users learn how they would look on different face shapes.  

Product videos

Readers.com added added product videos highlighting the value of the products and their benefits. The videos are showcasing different angles of the reading glasses and help users learn how they would look on different face shapes.  
Product

#67

Product

Image Carousel, and Sticky CTA Buttons

It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.  

Image Carousel, and Sticky CTA Buttons

It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.  
Product

#80

Product

Improving the Comparison Table

Underwater Audio is a US-based supplier of products like swimbuds, aqua goggles, headphones, and waterproof iPods. The objective was to improve engagement and sales. The hypothesis was that making the comparison table more concise and easier for visitors to understand the key features and benefits of different products available would highlight the value allow prospects […]

Improving the Comparison Table

Underwater Audio is a US-based supplier of products like swimbuds, aqua goggles, headphones, and waterproof iPods. The objective was to improve engagement and sales. The hypothesis was that making the comparison table more concise and easier for visitors to understand the key features and benefits of different products available would highlight the value allow prospects […]
Product

#82

Product

Relocating Unnecessary Elements Below the Fold

One of USA’s largest online furniture retailers operating offline since 1913 was experiencing an overall conversion rate of less than 1% and an average order value of $2,200. The product page had only 1.7% of visitors click the Add To Cart button.  

Relocating Unnecessary Elements Below the Fold

One of USA’s largest online furniture retailers operating offline since 1913 was experiencing an overall conversion rate of less than 1% and an average order value of $2,200. The product page had only 1.7% of visitors click the Add To Cart button.  
Product

#92

Checkout

Adding a One-Click Upsell Page

Protalus is one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment that about 85% of the population suffers from. On the main sales landing page, there is an offer for $30 off on the second pair of insoles, as well as free expedited shipping for both. Analytics revealed […]

Adding a One-Click Upsell Page

Protalus is one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment that about 85% of the population suffers from. On the main sales landing page, there is an offer for $30 off on the second pair of insoles, as well as free expedited shipping for both. Analytics revealed […]
Checkout

#93

Checkout

Removing Redundant Elements From the Checkout Page

Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]

Removing Redundant Elements From the Checkout Page

Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]
Checkout

#94

Checkout

Explicitly Asking Users “Do You Have an Account?”

Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.

Explicitly Asking Users “Do You Have an Account?”

Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.
Checkout

#95

Checkout

Removing the Company Name field

At a glance, Expedia simply dropped the “Company name:” field. Why was changing that so critical? When visitors see the “Company” field, they were confused Visitors thought Expedia wanted them to put in their bank name Users then put their bank’s address into the billing fields This led to failed transactions, which led to cart […]

Removing the Company Name field

At a glance, Expedia simply dropped the “Company name:” field. Why was changing that so critical? When visitors see the “Company” field, they were confused Visitors thought Expedia wanted them to put in their bank name Users then put their bank’s address into the billing fields This led to failed transactions, which led to cart […]
Checkout

#97

Checkout

Adding a Sticky “Place Order” Bar in the Checkout

The overarching objective of this test was to improve conversions on their ethnic fashion wear E-commerce mobile website for the U.S traffic. Mobile traffic from the US had a 67% cart abandonment rate. They noticed that there was no visible CTA to push users to complete the purchase. They also observed that users were engaging […]

Adding a Sticky “Place Order” Bar in the Checkout

The overarching objective of this test was to improve conversions on their ethnic fashion wear E-commerce mobile website for the U.S traffic. Mobile traffic from the US had a 67% cart abandonment rate. They noticed that there was no visible CTA to push users to complete the purchase. They also observed that users were engaging […]
Checkout

#98

Checkout

Mentioning the Minimum Threshold for Free Shipping

La Redoute is a leading French e-retailer in fashion and home decoration. The brand has a strong international presence, including in the UK, Switzerland, Belgium, Russia, Portugal, Spain, Italy, and Poland. Their aim was to increase revenue per visitor. They noticed that consumer behavior varied a lot based on the country. In Portugal, visitors had […]

Mentioning the Minimum Threshold for Free Shipping

La Redoute is a leading French e-retailer in fashion and home decoration. The brand has a strong international presence, including in the UK, Switzerland, Belgium, Russia, Portugal, Spain, Italy, and Poland. Their aim was to increase revenue per visitor. They noticed that consumer behavior varied a lot based on the country. In Portugal, visitors had […]
Checkout
Landing Page

Utilizing Urgency and Scarcity

By adding urgency and conveying the scarcity of your product, visitors are encouraged to convert then and there. A countdown timer is one of the easiest ways to inject urgency into your product page. 

Utilizing Urgency and Scarcity

By adding urgency and conveying the scarcity of your product, visitors are encouraged to convert then and there. A countdown timer is one of the easiest ways to inject urgency into your product page. 
Landing Page
Landing Page

Improving the visibility of the main CTA

  By analyzing scroll tracking implemented on the page, Seen Interactive found that more than half of all users weren’t scrolling beyond the 25% mark. This meant the majority of people weren’t seeing the form. The content on the page wasn’t providing enough value to potential leads, and they were leaving the site. Also, less […]

Improving the visibility of the main CTA

  By analyzing scroll tracking implemented on the page, Seen Interactive found that more than half of all users weren’t scrolling beyond the 25% mark. This meant the majority of people weren’t seeing the form. The content on the page wasn’t providing enough value to potential leads, and they were leaving the site. Also, less […]
Landing Page
Header

Presenting Search Suggestions

Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.

Presenting Search Suggestions

Safety Gear Pro sells high-quality gears such as safety glasses, PPE, and harnesses. Data showed that the site search was providing high conversions. However, few visitors were using the search. The hypothesis was then that increasing the usage of the site search bar would result in increased purchases.
Header
Cart

You are 1 product away to get Extra 30% Off

Dorado’s goal was to increase their Average Order Value (AOV). They were experiencing a high drop-off rate on the checkout page which was leading to a high cart abandonment rate. The probable causes were the absence of upsells to potential customers when 1 product was added to cart, no saving amount was being shown, and […]

You are 1 product away to get Extra 30% Off

Dorado’s goal was to increase their Average Order Value (AOV). They were experiencing a high drop-off rate on the checkout page which was leading to a high cart abandonment rate. The probable causes were the absence of upsells to potential customers when 1 product was added to cart, no saving amount was being shown, and […]
Cart
Homepage

Uncluttering the Homepage and Emphasizing the CTA

Spreadshirt is a custom design and apparel marketplace. They hypothesized that optimizing the path for visitors to become sellers was a low hanging fruit. Visitors first have the opportunity to become sellers on the homepage. They decided to experiment with how the “Start Selling” CTA section appears.

Uncluttering the Homepage and Emphasizing the CTA

Spreadshirt is a custom design and apparel marketplace. They hypothesized that optimizing the path for visitors to become sellers was a low hanging fruit. Visitors first have the opportunity to become sellers on the homepage. They decided to experiment with how the “Start Selling” CTA section appears.
Homepage
Header

Free Shipping Mentioned in the Promo Bar

A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. The conversion rate increased during those promotions, but they wanted to know if it increased enough to increase the overall profitability, given the additional shipping costs. A promotional bar was added, offering free shipping for a limited time (on orders over […]

Free Shipping Mentioned in the Promo Bar

A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. The conversion rate increased during those promotions, but they wanted to know if it increased enough to increase the overall profitability, given the additional shipping costs. A promotional bar was added, offering free shipping for a limited time (on orders over […]
Header
Misc

Adding Trust Badges (Norton/McAfee)

Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]

Adding Trust Badges (Norton/McAfee)

Seals are particularly important if your industry has trust issues. They are more beneficial for smaller or lesser known brands. And certain seals perform better than others. Some insights were obtained through Inflow’s A/B testing: Authorize.net, TrustGuard, and Trustwave seals can lower conversions GeoTrust and BizRate seals tend to not have an impact on conversions […]
Misc
Miscellaneous

Shortening the Checkout Form

A popular destination travel company with a large number of visitors and good sales wanted more people to fill out the form on its deal page and move forward in their buying journey.

Shortening the Checkout Form

A popular destination travel company with a large number of visitors and good sales wanted more people to fill out the form on its deal page and move forward in their buying journey.
Miscellaneous
LOAD 20 MORE